Successful digital marketing strategies
One of the most important aspects of setting up a business is creating a strong web presence. With so many people shopping for goods and services online these days, it’s vital to ensure your business is visible to potential customers and portraying the right image. The overall term for this is digital marketing which basically encompasses the process of using technology to enhance your business image. Two simple ways of doing this is through great website design and launching online advertising campaigns.
Every business needs a website and there are many areas to consider when studying which website design is right for you. Firstly, you need to ensure the impression your customers get when they first click on your link is the right one. Create an eye-catching but professional logo, use clear page titles, highlight target words, and avoid clutter. If you have photos, make sure they’re up to a professional standard. If you can’t achieve this yourself (for example, food photography is particularly difficult), hire someone to take the images for you. And don’t forget, if you achieve good SEO, few people will actually be entering your site through your homepage, so make sure your brand image is strong regardless of where they land.
It’s important to regularly update your website design, ensuring it looks modern, fresh, and up-to-date with the company’s overall image. Remove products or services you no longer offer, ensure pricings are correct at all times, and maintain a cohesive theme across all digital marketing platforms, including social media accounts. If you change something on your Facebook page or post about a new product on Twitter ensure all other sites hold the same, current information. This avoids customer confusion and promotes a professional image.
It’s worth noting here than websites are increasingly being viewed on mobile devices. It’s advisable to create a separate website design for mobile phones and tablets to optimise the usability of your page, regardless of the screen size and device capabilities.
If you have a new product or service you wish to promote, try online advertising to create interest and hype. Special offers, discounted deals, and creative imaging will draw potential customers to your products and increase sales. Take your time to consider the difference between online advertising and traditional advert forms and adapt your technique accordingly. Through SEO your online advertising can be targeted to reach specific customers and therefore you can tailor-make your offers to appeal to different groups.
Here are a few tips to ensure you strike gold when it comes to advertising online:
- Be creative — fun, exciting adverts draw the eye
- Research your audience and target accordingly
- Budget carefully — one of the benefits of online advertising is your ability to vary your spending but make sure you keep an eye on which web adverts get the best results and invest in those
- Be consistent — Facebook, Twitter, your website; ensure each one has the same message to share with customers
- Make the buyer’s journey easy — from the advert to payment should be as seamless and short as possible. Humans have short-attention spans, don’t you know
- Update regularly — don’t let your adverts become boring and repetitive. Fresh and fun is key
- Use Facebook’s features — yes, you have to pay but, believe us, it’s worth it! Their targeted advertisement techniques maximise your reach for minimum expense
If you’re not sure you can achieve high quality digital marketing for your company, you may want to consider hiring some experts to do it for you. Digital Freak is a Melbourne-based team of self-confessed computer geeks, dedicated to enhancing your online image. Contact them today and begin your digital marketing success story.
