What’s the difference between Augmented Reality, Virtual Reality and Mixed Reality?
One of the first questions that people latest to the immersive technology scene question, is how to differ augmented reality technology (AR) from virtual reality (VR). In addition to there are also such terms as mixed reality (MR) and extended reality (XR). Let’s go through the key AR, VR, MR, and XR concepts and provide some examples.
What is Virtual Reality?
Virtual reality (VR) is the first interchange reality that came on the mass market and can be experienced by wearing a VR headset. Wearing VR glasses is like having a screen in front of your eyes. You cannot see anything else physically than what’s presented by the headset, which means that you are completely immersed in the given digital environment. You could be at home, put on a VR headset and instantly be teleported to a whole different world, not exactly, of course, but when it comes to your audiovisual experience).
VR is a well-known term on the market because the tech was primarily very accessible. It began with the Google Cardboard headset, which enabled mobile phones to be fitted to users’ heads. Samsung Gear was the next extravagant thing and the company was offering the VR head-mount with every phone purchase.
Brands like Oculus joined later on. The technology in 5 to 10 years has developed significantly and is no longer just a freebie on the side. It has lots of entertainment use cases and great perspective in gaming. Nevertheless, it also can sum up a lot of value in education, beginning from primary school learning up to industrial and medical training.
How is Augmented Reality different to Virtual Reality?
The main concept of augmented reality technology is to add to the reality we experience at any given time instead of exaggerating the current surroundings. Meanwhile, VR will take you away from what’s around you, AR will place digital objects in your environment through your handheld device.
A great use case for augmented reality in retail is providing customers with benefits that once were solely reserved for in-store shopping. The Augmented Reality Filters can include trying on makeup, glasses or clothing. AR can also be a great tool for helping customers understand the spatial presence of objects, such as placing furniture in their instant location and seeing if it suits their kitchen.
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