Originally appeared at digitalgiraffes.com In a recent conversation with a marketing professional specializing in SEO and trying to learn more about analytics and how he can measure the impact of his efforts, he asked me which AI-powered digital marketing tools we use in our company. Fair question, but the thing…

Originally appeared in digitalgiraffes.com You know how you read “Content is King” everywhere? Well, it’s true. Basically, for three main reasons: a. Shows thought leadership in your respective field. b. It’s great for your online footprint. You can include it on your website or third-party websites (that are always interested…

First published at digitalgiraffes.com Cold outreach refers to the practice of reaching out to potential customers or clients who have not expressed any prior interest or engagement with your business or brand. It can take various forms, such as sending an email, making a phone call, or sending a message…

Originally appeared in digitalgiraffes.com There are many alternatives to Google Analytics, but this article will stick to cookie-free (or cookieless) alternatives. The reason we chose these is that we wanted to find a way to respect user privacy and basically be GDPR compliant, as we serve EEA users and clients…

Originally appeared in digitalgiraffes.com Continuing from where we left off with our previous post on 7 Awesome and Free AI Tools You Should Know, we’ve collected 7 more that impressed us and could have different uses, from fun to work. Obviously, the talk of the town is Generative AI, so…

First published at digitalgiraffes.com Universal Analytics will sunset on July 1, 2023. That means your old analytics, if you’re still on Universal Analytics (UA), will stop collecting data, and thus, you will be missing out on important marketing insights. …

Originally appeared in digitalgiraffes.com This is an article I have wanted to write for a long time, especially since I’ve met many clients, over the years, that never ever thought of using a marketing expert to build a good, functional website. Which is strange, considering they’ve probably used an interior…

Originally appeared in digitalgiraffes.com. Being a content manager (CM) makes you responsible for the freshness, quality, and consistency of a website’s content. It involves tasks such as research, planning, and writing, and a technical know-how is an absolute must to ensure optimal content handling and presentation. If you’re looking for…

Originally appeared in digitalgiraffes.com. If your business is successful, or at least you are, all sorts of people will want to know how and why. This kind of interest is natural, especially in the fast-moving tech field, where an especially innovative new product or service could literally lead to millions…