Success with an Online Store Startup!
A startup store is not just a website that you create and leave it to churn out a fortune on its own! It is a baby that needs care and commitment.
If a great Ecommerce website has been created, what more needs to be done is as follows:
Need to have the right tie-ups in place for product delivery. Cash on Delivery facility is a great option to have as it encourages customers to place orders without hesitation. But, not all logistics companies have CoD Channel partners in every city that they operate from. So, you may need to tie up with multiple partners for this.
Branded courier bags of different sizes are required for Delivery of Goods depending on your product range. It is a substantial cost initially to Organise these as manufacturers of these bags demand high Minimum Order Quantities due to feasibility issues. The quantities of these need to be carefully worked out and order placed with a good vendor, as the quality of print on the bag needs to come out neat.
3) Definition of Business Rules
You need to have very clear policies on Returns and Refunds. Ideally these need to be wetted by a legal expert. The delivery periods also need to be clearly defined product wise as these may wary from product to product depending on sourcing mechanism and logistics related factors that may make the delivery time wary from destination to destination.
4) Product Descriptions
The website should be rich in content in terms of detailed description of each product. Any grammatical or spelling mistake can dent the credibility of the website. Therefore, these need to be carefully checked and fixed at the time of Data preparation. Handling instructions for delicate products, wash instructions for Apparel all add to the website’s versatility and also help in making it Search Engine friendly as Google values all this content.
5) Customer Support
The person who picks up the phone or who chats on the Customer Support Live Chat becomes the face of the Company. He needs to be very well trained about products on offer so that he can give correct and well informed answers to the questions asked by prospects / customers and also give them appropriate inputs with respect to products suited to their needs.
6) Digital Marketing
With the above mentioned fundamentals in place, you need to work on making the website more and more visible to the target audience. For this, the following activities need to be taken up:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Mobile marketing
Remember: Its not just a Website. Its a full fledged Business!
This post was originally published at https://www.linkedin.com/today/author/mathurvikram