It is safe to say that the last decade, if not the last 12 months, have seen some real accelerations in technology. Cast your mind back to 2009; Android 1.0 is released, and Stephen Fry writes one of his first tweets about being stuck in a lift. Since then, we’ve had the rise of social media, augmented reality and smartwatches — to name a few.
Bidding on branded keywords is pretty much considered the norm these days. The topic is widely debated because organic should capture that revenue. We were once sceptical too as it means giving more money to Google but we had to give it a try. We’re always testing assumptions, especially if we can save money for our clients while keeping ROAS and profit in mind. So, should you bid on branded keywords?
It’s generally believed that Google Ads results receive 65% of the clicks while organic results only receive 35%. …
A voice for Creative Marketing Agency Perfect Storm. Bristol, United Kingdom.