7 Google Sheets Marketing Dashboard Templates to Enhance Your Campaigns

Streamlining campaign management is crucial for marketing success, and Google Sheets marketing dashboard templates offer invaluable insights to achieve this. In this guide, we’ll explore a curated selection of these templates, each designed to enhance decision-making by providing actionable performance metrics. These templates offer unique features to optimize marketing strategies, from PPC budget tracking to Google Search Console analysis. Let’s dive in to see how they can elevate your campaign management efforts.

Google Sheets Marketing Dashboards: Enhancing Campaign Management

1. PPC Monthly Budget Dashboard

This template from Coupler.io provides a comprehensive overview of PPC advertising expenses and performance across multiple platforms. It offers automated data loading from various sources like Facebook Ads, Google Ads, etc., and allows for detailed analysis through dynamic filters and visualizations.

Key Features:

• Detailed budget analysis
• Automated data loading
• Dynamic filters
• Visualizations for easy interpretation

2. PPC Multi-channel Dashboard

Also from Coupler.io, this dashboard extends the analysis to multiple PPC channels, offering insights into spending and performance trends across different platforms. It provides various charts and visualizations for in-depth campaign analysis.

Key Features:

• Cross-channel performance overview
• Automated data refresh
• Diverse visualizations

3. PPC Multi-channel Dashboard with Budget

Building on the previous template, this dashboard focuses on budget management across multiple channels. It provides insights into channel-specific financial metrics and offers alerts to keep track of budget status.

Key Features:

• Enhanced focus on budget management
• Automated updates
• Data-driven alerts

4. Google Search Console — Page and Query Analysis

This template by Solomon Vineeth offers a detailed analysis of website visibility and engagement on search engine results pages. It provides insights into top-performing keywords, country-wise performance, and more.

Key Features:

• Detailed performance metrics
• Visualizations for trends analysis
• Insightful keyword analysis

5. Google My Business — Review Rating and Location Media Insights

This template focuses on analyzing business online presence and customer feedback. It provides insights into business performance on Google Maps and search results, along with visualizations for user engagement trends.

Key Features:

• Business performance visualization
• Insights into customer feedback
• Visualizations for user engagement

6. GA4 Acquisition Overview Report

This template enables analysis of user acquisition and engagement behavior. It offers visualizations for session trends, user growth, and retention, providing insights into traffic sources and user activity.

Key Features:

• Analysis of user engagement
• Visualizations for traffic source analysis
• Insights into user growth and retention

7. Monthly Sales Dashboard

This dashboard from HubSpot focuses on sales performance metrics, providing insights into leads, trials, revenue, and more. It offers visualizations for tracking trends and progress toward sales objectives.

Key Features:

• Sales performance metrics analysis
• Visualizations for tracking sales trends
• Insights into revenue distribution

Each dashboard offers unique insights and features tailored to specific marketing needs, enhancing campaign management and decision-making.