How to Run a Blog for a Global Audience?
Description: There are many times a blog needs a more global audience. There are many topics that have global relevance. In this article, we discuss how to run a blog for a global audience.
Blog Optimization
There are many times bloggers run a website on a niche that has global traction. For example, an online digital marketing service provider will want to target people across the world. The same is true for someone writing a blog on ancient philosophy or Italian food. Some niches have resonance across different countries and across the blog.
However, writing content and running a blog that is appreciated and trafficked across the globe is not easy. There are many obstacles to cross, from writing content that resonates across borders to working within a context relevant to all readers.
To run such a blog for a truly global audience and gain traction, digital marketers have to manage a number of things. Running a blog with a wide reach has benefits of its own. First of all, since the traffic is distributed in countries around the world, the chances of incoming traffic numbers being consistent are naturally more.
Whether it is a WordPress website or one coded from the ground up, if the target audience is spread across the world, digital marketers have to take care of a few key factors.
In this article, we discuss how to complete blog optimization to target a global audience.
Get the Content Right
The first step to creating a website suitable for a diverse audience is sticking to a common context relevant across all lines. This step of the blog optimization process requires marketers to get the content right.
Getting the content right does not simply include correcting grammatical errors or writing with a rich vocabulary. Instead, right content refers to creating a write-up which deals with a context relevant to a wide audience and its intent is to influence readers on a global scale.
Using local colloquialisms and phrases is not advisable. While some may engage the audience on one side, they may also fall flat on the other. Reading content which does not have a relevant context is the biggest mistake a website can make that is trying to reach a global audience.
Avoid Infographics
While infographics may be great for making content interactive, they are actually a bane for websites with a global audience. This is because browsers with translate plugins cannot translate text written inside images.
For example, a reader in Russia wants to know how to make a Caesar salad. He/she comes across a website explaining the process of making the salad in English. With auto-translate, the reader can, in theory, read the recipe in Russian. However, if the entire recipe is given in the form of an infographic, the content won’t be translated as browser plugins do not translate content inside images.
Add Different Language Options
Websites with a global audience should ideally come in different language versions. Some of the biggest digital platforms offer multiple language options to their users. Digital marketers should ideally study their audience and analyze the different demographics in order to ascertain the many different versions of the website that may be required.
In Conclusion
In conclusion, this article covers three main ways to ensure blog optimization for a global audience.
About the Author — Ankit Singh is a trained social media executive and content manager with years of experience in the field. He currently works for DelhiCourses.in, a prime institute for a digital marketing training in Delhi.