該死的尊貴客戶

Ken Cheung
Sep 9, 2018 · 5 min read

近日杜汶澤及盤菜瑩子,為舞台劇《我殺死了尊貴客戶》進行宣傳。雖則未知確實內容,不過劇情應圍繞香港人事無大小不斷投訴服務業人員,結果觸發服務業人員想到要報復他們的心態。這個舞台劇非常有話題性,據聞已迅即爆滿。其實,你或我,在好一些的服務業人員的眼中,或許也是該死的「尊貴客戶」。

一次公關災難,費力修補

品牌年終無休地推出大量廣告,既可提高品牌認知度,也可促銷。為什麼廣告未能將顧客們洗腦,仍然出現越來越多的「尊貴客戶」?有些品牌或許真的忽略了售後服務及客戶服務的重要性。只要一次處理得不好,之前多番經營的美好形象就會毁於一旦,衍生公關災難。尤以現今社交媒體興起,人人都是一個媒體,不用經過傳媒才能發聲,你每出一次帖文廣告,他們就留言說一次壞話,更持之以恆,要耗費極大的人力物力去修補。以下有幾宗本人經歷,可見不同品牌的客服功力。

前線另類處事手法

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Ken Cheung

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A digital marketing expert breathing with uprising of social media.

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