Top 5 Most Effective Online Lead Generation Ideas

Digital Resellers has developed the industry leading SEO reseller and digital marketing company in Australia. Each reseller gets a white label dashboard for tracking all of their client’s outsourced digital marketing programs. Your business will look more professional and you’ll close more business by using the Digital Resellers system. In addition to SEO, Digital Resellers offers email marketing, social media tracking and more. Our mission as a digital agency is to find the right combination of digital marketing partners to drive our clients’ business results. That means working with a wide range of partners and understanding the latest innovations in a rapidly evolving space.

How can you tap into this very huge global market? The answer to that is Online Lead Generation. This is now the age where cold sales calling and elaborate sales team efforts are slowly ebbing away into the past. What business owners need now to tap into this bountiful market are effective white-label digital marketing tools specifically designed for maximum lead generation results. There are many tools of these kinds available for businesses to use, however it would be best for business owners to select which lead generation technique will cater to their unique business needs and environment.

Digital Resellers takes you into this journey of exploring lead generation ideas that were specifically tested and proven to deliver results. These ideas were intended to guide you in making your ultimate goal of increasing sales and revenues through effective online lead generation techniques. In no particular order, here are the top 5 most effective online lead generation ideas as recommended by experts in the field of Digital and Internet Marketing.

1. Online Lead Generation by Website Optimization

Your website and/or landing page lie at the central hub for conducting an online business and are where most of the sales transactions will like take action. The results of a LinkedIn B2B Technology Community survey conducted among more than 800 B2B marketers indicate that website optimization for better lead acquisition is among the top 3 effective lead generation ideas.

2. Online Lead Generation by Search Engine Optimization

Search Engine Optimization is still the primary lead generation strategy used by top white-label digital marketers according to several reports including the State of Digital Marketing Report from online marketing experts. This survey included more than 500 online marketers in the US, with SEO garnering the biggest impact on lead generation for both B2B and B2C markets.

3. Online Lead Generation through Pay-per-Click Advertising

Pay-Per-Click advertising is still alive and strong, helping businesses generate a great deal of highly targeted traffic that has the most probability for lead conversion. If your business is just new in the Outsourced Digital Marketing arena, then PPC would be your ideal launching point, quickly generating good results and the quickest possible time.

4. Online Lead Generation through Social Media

Social media is undoubtedly one of the most effective sources for lead generation and the 1.8 billion users of social networks definitely won’t lie, as reported by the 2014 Global Digital Statistics, Stats and Facts. The report also indicated that more than 135 million users of the top social networks were added in 2012, with Facebook jumping to an astounding 1.184 billion active users.

5. Online Lead Generation by Email Marketing

Email marketing is not dead and is definitely one of the most effective lead generation tools according to White-label Digital Marketing experts. Contact reported that even though email is an old internet marketing tool, many still use email heavily on a daily basis as indicated in the graph below. The report states that email marketing still delivers a good deal for your investments, averaging a $44 ROI for every dollar spent if proper email marketing techniques are used and executed.