ABC OF GOOGLE ANALYTICS 

Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic. Google Analytics approach is to show high-level, dashboard-type data for the casual user and more in-depth data further into the report set. Digital Trendz uses Google Analytics analysis to identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation. Digital Trendz also uses Google Analytics for e-commerce reporting and can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics. On September 29, 2011, Google Analytics launched Real Time analytics. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second) unless the site is linked to an Ad Words campaign. Moreover digital Trendz utilizes Google Analytics for functions such as Google Website Optimizer, rebranded as Google Analytics Content Experiments. Google Analytic’s Cohort analysis feature is used to understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy The Google Analytics is used by third parties to build custom applications such as reporting tools. Many such applications exist. One was built to run oniOS (Apple) devices and is featured in Apple’s app store. There are some third party products that also provide Google Analytic based tracking.[ Google Analytics is the most widely used website statistics service,[ currently in use on around 55% of the 10,000 most popular websites Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa). Google Analytics is used by 66.2% of the 10,000 most popular websites ordered by popularity, as reported by Built With in August, 2013.In May 2008, Kingdom released a survey stating that 161 (or 32%) out of 500 biggest sites globally according to their Alexa rank were using Google Analytics. Google Analytics is an important tool for marketers. Digital Trendz uses it to understand how people come to your website, how different content performs and how to get more conversions. All this is essential for knowing how to drive more high-quality traffic to your website.

About The Author Profile:-

Aditya Singh Thakur is the Managing Director of Digital Trendz. He is a Digital Strategist, Visionary of Information Technology and Services Melbourne, Australia. Previously he worked at Dream Consultancy, Melbourne. He possesses strong Technical background in software and hardware technologies. Aditya completed his Masters of Business and IT (MBIT) graduate from University of Melbourne. His specialties include Business to Business Sales, Software Solution Sales, Relationship Management, account Management and Account Mapping. He has been a SEO consultant, UX/UI consultant and Project Manager. Aditya worked in Dream Consultancy from May 2012 — March 2014 (1 year 11 months) Melbourne, Australia. Also he worked in BDM — Website Solutions, Melbourne IT from April 2010 — April 2012 (2 years 1 month) Melbourne, Australia. He has been IT Systems Officer at University of Melbourne. Tenure of work was from august 2007 — April 2010 (2 years 9 months). Aditya worked as a Business Development Executive at Accel Frontline Limited (May 2004 — January 2007) and Project Engineer in HEG Ltd (November 2002 — May 2004). He received Best New Talent award in Oct ’04.

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