Facebook Marketing vs Facebook Advertising
Facebook is the King of Social Network. It is the social-media platform of choice for the majority of marketers — and for good reason. Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. It’s never been cheaper to build your brand and create new demand for your products and services. If you aren’t already into Facebook marketing, you’d be crazy not to. Especially if you want to grow your business like anything in the year 2016. You are provided with several bid types for advertising such as Cost per mille (CPM) to Increase exposure and brand awareness by bidding per thousand impressions. It helps more people to see your ad and potentially go on to engage with your brand.If you’re more interested in getting users to actively click on your ad through to your page or site, you can choose maximum bid per click, with CPC bidding. There is also CPM bidding in facebook advertising under facebook marketing. It is when Facebook shows your ad to the people which they believe is most likely to take action on your ad. With so many options for bidding and budget, it’s important that you choose the most appropriate options for your advertising goals to get the most out of your campaign. Malbourne based Digital trendz helps you to the best in facebook marketing. The targeting options for facebook advertising are also awesome. Unlike AdWords, Facebook advertising is targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you when you set up the audience targeting for your ads is really impressive. Provide With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience, meaning you can get value out of even the smallest spend. Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook. With the sophisticated targeting options available, you can make sure your ads are seen by your specific target audience when they are in a fairly unique relaxed mind-set. Particularly if you operate in a B2B industry, it can be difficult to get your message through in conventional work hours as people are always too busy to be sold to. But when on Facebook, individuals can be subtly advertised too, without the pressure and time-constraints of a work environment. The total number of times your ad was shown (Impressions, the number of different people who saw your ad (Reach) and the average number of times (Frequency) will also be shown in facebook marketing. Digital Trendz make sure you spending some time analysing your advertising performance under facebook marketing, facebook advertising to be precise and try out different ads and targeting to see what works best and gives you the biggest ROI. Facebook advertising with Digital Trendz Gain An Edge Over Your Competitors By getting people’s attention through facebook marketing and facebook advertising, increasing awareness and engaging with your audience, you can get new leads and customers who become invested in and loyal to your brand. What’s more, those customers may have otherwise gone to your competitors instead.
About The Author Profile:-
Aditya Singh Thakur is the Managing Director of Digital Trendz. He is a Digital Strategist, Visionary of Information Technology and Services Melbourne, Australia. Previously he worked at Dream Consultancy, Melbourne. He possesses strong Technical background in software and hardware technologies. Aditya completed his Masters of Business and IT (MBIT) graduate from University of Melbourne. His specialties include Business to Business Sales, Software Solution Sales, Relationship Management, account Management and Account Mapping. He has been a SEO consultant, UX/UI consultant and Project Manager. Aditya worked in Dream Consultancy from May 2012 — March 2014 (1 year 11 months) Melbourne, Australia. Also he worked in BDM — Website Solutions, Melbourne IT from April 2010 — April 2012 (2 years 1 month) Melbourne, Australia. He has been IT Systems Officer at University of Melbourne. Tenure of work was from august 2007 — April 2010 (2 years 9 months). Aditya worked as a Business Development Executive at Accel Frontline Limited (May 2004 — January 2007) and Project Engineer in HEG Ltd (November 2002 — May 2004). He received Best New Talent award in Oct ’04.
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