Are you A Business Owner? Checkout Why you should invest in Facebook Advertisement
Why Digital? Have you ever asked that to yourself? If no, then let us tell you why you should.
India is among the developing nations where youth have taken charge of the population. The millennial and young adult demographic is dependent and habituated of getting information at their fingertips over their smartphones. This is where your target audience lies and you can take full advantage of the same with digital marketing. How, you ask?
Do you know how many active Indian Facebook accounts are out there?
- At present, 346 million active Facebook users are Indian which is estimated to grow to 444 million by 2023.
- That means 14.4% of the total active users are based in India. That is the plethora of reach you can create with Facebook Advertisements.
Facebook has successfully become one of the largest display ad market platform and the companies investing in Facebook Advertisement are making profits with one click.
- More than 75% of the users come to know about a new product or brands by Social Media platforms.
Facebook Ads lets you achieve multiple targets at one go. Here are ways in which social media marketing makes your brand achieve profit at low cost expenditure:
Brand Awareness: You can directly reach people those who have or are already showing interest in brands or products related to yours and creative a brand identity in the market.
Reach: With minimal ad cost you can have humungous number of impressions in a defined area of your selection.
Drive Online Traffic: You can drive interested visitors to your website those who are likely to become your potential customers.
App Installation: You can reach out to people those who are likely to be your daily app users and can give you a better business.
Lead Generation: This is one of the most vital and profound mediums to generate business and queries and increase sales with a minimum effort.
The best part is that you shall have full transparency about your regular expenses. Additionally, all the other metrics are constantly visible which give a better analytical understanding of your users. These analytics reports help you understand how they are interacting with your brands & products. Analytics go deeper and give you better information like-
What the most watched products are, best time hours, perfect age group & gender, who like your brands.
There are a bunch of other things you can do with Social media ads.
You can always track your customers’ behaviours by just understanding how Facebook Pixel works & how we can track.
