In Tune with Buzz or Out of Sync?

The world is changing every day, and the greatest innovation is around the internet and access, with Google monitoring us all, our purchases, the media we watch and now they want to provide wifi in a Wal-Mart cut-price bid to increase their audience.

All businesses need an audience to both sell, learn and progress, but what is the best media for market reach, and does it work for you?

What generates your morning? Is it the digital tablet form of The Times, The Telegraph or The Guardian, or do you still tune in to the Beeb or local television to start the day?

Are traditionalists loosing the race, as more of the public have ditched TV to wake up watching a feed from the web — the world is changing and are you part of that impetus?

About the Writer: Lawrence Perry is the UK Director of Brainware Services/ Digiteum, a digital technology agency that won a national award in New York in 2013 for an app for the Lymphoma Research Foundation to communicate with it’s users.