Avoid 5 Common Mistakes In Promotional Product Marketing

Digitized Logos
3 min readMar 3, 2020

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Make a favorable impression on your customers with promotional products. Are you aware of the fact that promotional items are 53% more effective in reaching out target audience?

It’s easy to get caught up in all the offerings of new promotional platforms like social media. But one of the biggest marketing mistakes you can make is to not use some of the most trending and effective strategies.

Check out these five mistakes that marketers can make.

Refusing Customer Referral Programs:

Customers referral programs are something which can bring instant traffic to your website. Your loyal customers get whatever rewards you want to provide them which includes money, free movie tickets, or even a branded T-shirt. If they are happy with your offerings they’ll surely recommend your product and services to near and dear ones. You can get warm lead and new customers with this.

Holding Contests:

In these businesses offer some of their sample products for free.

Have you ever thought how this technique can help you? This thing is important when it comes to the sales of personalized promotional items.

Well, holding contests and not showcasing products to people can keep you behind your competitors.

Refusing To Give Free Samples:

Adding to the list the most common promotional marketing mistake. People often don’t want to give away free samples. You can offer new customers, small samples of your product to try. Free samples can include the any single or not so expensive item that you offer. For online business you can offer free download without registering for the very first time.

Not Offering Discounts:

Some vendors don’t want to give coupons or discounts to the customers. They don’t see the wider picture. Offering a small amount like $0.2 cents off an item will often make people buy an item that they wouldn’t have even considered buying and don’t use.

You can cost yourself plenty of dollars by this mistake. It can even cause them losing their loyal customers especially when their competitors do offer coupons on a regular basis.

Refusing To Offer Withholding Gifts:

Do you offer Buy-1-Get-1 or a gift with a purchase? If you don’t, you’re committing one of the most common promotional marketing mistakes in advertising. It is evident that with the coupons, people might actually buy the item, even if they weren’t originally interested in that. It’s a win-win!

Final Thoughts:

As you have seen, there’s a lot of mistakes that can made if you are not considering a sidestep plan for you promotional product marketing. Developing a comprehensive and well-planned strategy can help you trigger business promotional campaign. Don’t cost extra bucks to business and avoid making above mistakes.

If you’d like to have a look into most famous personalized promotional items in Washington, do visit Digitized Logos. Get your queries solved by calling: (301)-963–3553

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Digitized Logos
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Digitized Logos is one-stop shop for promotional branded products in Washington, USA. https://www.digitizedlogos.com/