Aug 22, 2017 · 1 min read
The exception to this is when you’re sending a user to a new site. The new tab indicates this is a separate experience, and you can always return to where you were by going back to the old tab.
The other common use, especially with younger users, is to open a lot of links in new tabs, and visit them later. If you keep everything in the same tab, users can only browse linearly, when in reality people are jumping around a lot more.
