TJ Gunther
Aug 22, 2017 · 1 min read

The exception to this is when you’re sending a user to a new site. The new tab indicates this is a separate experience, and you can always return to where you were by going back to the old tab.

The other common use, especially with younger users, is to open a lot of links in new tabs, and visit them later. If you keep everything in the same tab, users can only browse linearly, when in reality people are jumping around a lot more.

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TJ Gunther

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Content strategist and information architect interested in video games, technology and independent music.

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