What Does ‘SERP’ Mean?

You've probably heard or seen people talking about SERPs at some point, but if you don’t actually know what the term ‘SERP’ stands for, you could quickly lose focus of what of what is being said. So, here goes, the term ‘SERP’ stands for search engine results page, which is also referred to sometimes as search engine page results.

Now you know what it stands for, lets delve into what a SERP is. A ‘SERP’ or ‘SERPs’ is the results that appear on the page when you search for something such as ‘Star Wars action figures’ on search engines such as Google, Bing, Yahoo! and so on. The image below will show what a SERP consists of.

As you can see from the image above, a SERP consists of many different types of results, from organic links that Google algorithm updates such as Panda, Penguin etc have picked up as the most valuable listings and have therefore put them on the first page of the search queries results. You can also see that paid ads and images have also appeared on the SERP, however the more you search, the different types of listings shall appear, for example if you search ‘Nandos Nottingham’ a map will also appear on the page (see image below), or if you are searching for a song, a video from YouTube will more than likely appear. As you can also see from the image below, Google will now show links to their Google My Business pages as part of the results. Instead of Google+ listings like before.

Before the “Map Pack” was updated

After The “Map Pack” was updated

One more example of a SERP, is when you search for example ‘things to do in London’ Google will present you with a page full with points of interest in London, without having to click on any website. It will also show you a map of London, a picture and a brief description that Google has pulled from Wikipedia. This is great if you’re in or making your way to London and are on your phone looking for somewhere to go, as it is showing the person straight away, just what is available to them in London.

This is how the search term ‘things to do in London’ appears on desktop;

And this is how the same search term appears on a mobile device;

As you can see, the points of interest appear at the top once again, and you can scroll across with the swipe of your thumb. This is much easier and quicker than constantly searching through websites that provide the same information, offering a much better user experience.

Originally published at dijitul.uk on August 14, 2015.

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