Dila DoymusinGoWitHeader Bidding vs. Open BiddingProgrammatic advertising has one clear goal: to increase efficiency for advertisers and publishers. Fundamental to programmatic advertising…Feb 24, 2022Feb 24, 2022
Dila DoymusinGoWitWhat is Contextual Targeting?The announcement from Google that it will no longer allow third-party cookies in Chrome from 2023 on has stunned many in the industry. In…Dec 24, 2021Dec 24, 2021
Dila DoymusinGoWitThe Future of Advertising in a Cookieless World Part ii: IDHardly any other topic dominates the programmatic ecosystem as strongly as the search for identity solutions for the future. With Google’s…Dec 17, 2021Dec 17, 2021
Dila DoymusinGoWitFuture of Advertising in a Cookieless WorldIt’s no longer impossible to imagine an era without cookies in online advertising. The post-cookie world is almost here thanks to consumer…Dec 9, 2021Dec 9, 2021
Dila DoymusinGoWitWhat is Ad Verification?Quick Overview: Programmatic AdvertisingDec 2, 2021Dec 2, 2021
Dila DoymusinGoWitCTV&OTT Programmatic Buying 101During the Corona pandemic, people spent more time inside than ever before causing a shift in television usage behavior. As a result, more…Nov 25, 2021Nov 25, 2021
Dila DoymusinGoWitWhat is FLoC?In early 2021, Google shared insights about the company’s future in a blog post titled “Building a privacy-first future for web…Nov 17, 20211Nov 17, 20211
Dila DoymusinGoWitWhat is Privacy Sandbox?Many browsers have begun blocking or removing third-party cookies in recent years to protect privacy. However, this can adversely affect…Nov 11, 2021Nov 11, 2021
Dila DoymusinGoWitWhat is Brand Safety?Brand safety basically means that a brand’s ad appears in an environment that is consistent with the brand’s value. From a brand’s…Nov 5, 2021Nov 5, 2021
Dila DoymusinGoWitProgrammatic Advertising Overview: What are Viewability Standards?Quick Overview: Programmatic AdvertisingOct 27, 2021Oct 27, 2021