“70% of all shopping carts are abandoned. And 28% of those carts are abandoned because of a lengthy checkout process.“
— source
Businesses want people to spend money.
That means paying for something should be the easiest part of the whole experience but poor payment systems continue to result in a loss of billions of dollars for businesses.
A successful payment experience requires a clear path that users can navigate through smoothly. After all, payment forms are the digital equivalent of a physical sale terminal in a shop or restaurant. …
Do you: “Strongly Agree — Agree — Somewhat Agree — Neutral — Somewhat Disagree — Disagree — Strongly Disagree?”
Ugh. The Likert scale.
If you’ve ever filled out a form (or had to collect data) using one of these, you’ll know exactly what I mean.
My Master’s Thesis relied on a Likert scale-powered survey. Even worse, I had to collect all the data manually (for ten websites, and 40 respondents!) because my surveys were hard copies. It was a tricky, frustrating process; and the form I used makes me want to gouge my eyes out:
Dilem Akıner Akışık
UI/UX Designer @JotForm
