“70% of all shopping carts are abandoned. And 28% of those carts are abandoned because of a lengthy checkout process.“
Businesses want people to spend money.
That means paying for something should be the easiest part of the whole experience but poor payment systems continue to result in a loss of billions of dollars for businesses.
A successful payment experience requires a clear path that users can navigate through smoothly. After all, payment forms are the digital equivalent of a physical sale terminal in a shop or restaurant. …
Do you: “Strongly Agree — Agree — Somewhat Agree — Neutral — Somewhat Disagree — Disagree — Strongly Disagree?”
Ugh. The Likert scale.
If you’ve ever filled out a form (or had to collect data) using one of these, you’ll know exactly what I mean.
My Master’s Thesis relied on a Likert scale-powered survey. Even worse, I had to collect all the data manually (for ten websites, and 40 respondents!) because my surveys were hard copies. It was a tricky, frustrating process; and the form I used makes me want to gouge my eyes out:
UI/UX Designer @JotForm