Importance of Digital Marketing

Diludilshan
3 min readJun 6, 2024

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What is Digital Marketing? What are the uses of Digital Marketing?

Before getting into the importance of Digital Marketing, it’s necessary to understand what Digital Marketing is. Digital Marketing is a method to reach out, influence, and understand the choices and mindset of potential customers through any digital medium like social media, web applications, email, search engines, mobile applications, etc.

In simple words, it is every brand or service that we see as an ad while scrolling through our social media or google, it is the email marketing strategy that you receive about various products. Yes, an influencer promoting a product or small business to their followers through social media is also a Digital Marketing example.

What is the Importance of Digital Marketing? Its uses?

Let us look at the importance of Digital Marketing, the uses and understand what makes it an evitable component in the marketing strategy nowadays:

1. Affordability

Organizations are focusing on long-term marketing goals and hence are always keen on getting more out of less. This makes Digital Marketing a favorite due to its easy affordability. The reason behind its easy affordability is the low investment techniques such as SEO, Content Marketing, etc. Some techniques, usually at the beginner level, come at no cost. Other techniques are paid but the charges are lower than any traditional marketing technique like SEM (Search Engine Marketing). Talking about SEO vs. SEM. SEO is cheaper than SEM and focuses on organic traffics. So having a good Content Marketing strategy can help you in all aspects of Digital Marketing.

2. Mobile Access

Digital marketing allows marketers to work from any location. You can reach any customer sitting in any corner of the world. Due to this high mobility, digital marketing is considered very important to reach the maximum possible customers in a short span of time with low investment.

3. Flexibility

Unlike traditional marketing practices, Digital Marketing offers flexibility to marketers as different marketing campaigns can be designed and run for various types of customer segments. Not only this, various goals can be set for different marketing campaigns to cater to different groups of the target audiences.

4. Expansion

As discussed in various places in this blog, Digital Marketing goes a long way in helping any organization in expanding its reach. Customers sitting in any corner of the world can be easily communicated with. If an organization launches a new product category, digital marketing helps to communicate the same to a maximum number of customers in lesser time as compared to the traditional marketing approach.

5. Multimedia

The options available with Digital Marketing are numerous. This domain uses multimedia channels to promote its products. For example — A Social Media content strategy uses LinkedIn, Facebook, Twitter, YouTube, etc. The location enables digital marketing is also one such emerging technique wherein customers get push notifications about your shop whenever they are near your shop.

6. Interactivity

The best part is Digital marketing promotes two-way interaction wherein even customers get to interact with the organization and the product/service on a digital platform. For example — Digital marketers come up with campaigns to engage customers by asking them to share their experiences and feedback regarding the products/services. In this way, the customer places trust in the organization too.

7. Tracking

Digital Marketing not only offers flexible campaigns and promotions but also allows marketers to effectively track their performance and KPIs. With the help of Google Analytics, digital marketers can get insights and aim for better decision-making.

8. Authority

Digital marketing allows marketers to have total control and authority over the marketing processes instead of depending on third-party vendors. Digital marketing helps marketers to take ownership of their marketing efforts, whether the results are as per the set goals and expectations or not.

9. Influencer Engagement

There are various influencers who are important for spreading positive word of mouth about the products and services. These influencers are basically individuals or entities who have a greater social presence and are followed by the mass. Digital marketing is the best way to reach out to these influencers and engage them in the best possible way.

10. Print Enhancement

Digital marketing helps marketers to get deeper insights into customer behavior, tastes, and preferences. This helps in creating better print advertisements to attract customers and increase engagement.

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