Problematic business relationships

Two observations about British IT businesses.

Facing outwards


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Elephants, Deer and Rabbits analogy

“We started out with such big dreams about changing the world. On some level we felt we did because being a SaaS company in 1999 was trailblazing. But in the end we ended up building esoteric features that we knew our clients would never use because they paid us lots of money. See definition of a whore.”

An (initially) outsider’s view



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