
…brand lo…brand lots of advertising money, market share can be gained relatively quickly in the early rounds. One of the best decisions our team made was to drop one of our beginning brands very early on in the game (LOCK) and focus on the higher end segments where we had a good product (LOOP) to base new brands off of.
Indeed, most of the writing that I look back on and regret is characterized by a similar tone that has way too much superiority and certainty and not nearly enough intellectual humility or empathy. It’s something I am guilty of in writing since and will be guilty of again—because it’s so much easier to be certain and clever than it is to be nuanced and nice.
Identification of unexpected patterns in data that need to be flagged and handled fall under anomaly detection type of problem. Common examples where this is used would be fraud detection and health monitoring for complex systems (industrial machinery or network infrastructure)