people become more and more open and sociable, not only in personal but also in professional aspects, and social networks present the great ground for that aim. Implementation of design elements in social network marketing of B2B company, using the same style, voice, corporate colors and graphics, specially designed branded items and the like is one more way to strengthen brand awareness by means of design. Design has to be consistent whenever the B2B company is presented: headers and banners, logos, style of photos in social network account and on the website need to feature the same stylistic approach. In this way, design makes branding more recognizable, comprehensive and solid;
When you design a progressive disclosure try to follow a simple rule — show less, provide more. In order to achieve good UX, you must get the right split between initial and secondary features. You have to disclose everything that users need up front, so that they only have to progress to the secondary display on rare occasions. The primary list just can’t contain too many options.