Dino DecespedesHow to Write Like a BossI’m not a professional writer by any stretch… but I do have a four-part writing system that never fails.Apr 6, 2017Apr 6, 2017
Dino DecespedesinGrowth + MarketingIf you build it, will they stay?Two sort-of conflicting (but oft-quoted) ideas prove how weird the startup space is: (1) build a great product and the customers will come…Jan 27, 2017Jan 27, 2017
Dino DecespedesinGrowth + MarketingThe King of the KPIsThroughout the course of my week, I come into contact with dozens of marketing solutions that propose to use quantitative approaches to…Oct 19, 2016Oct 19, 2016
Dino DecespedesWhen Successful Marketing Hurts Your BrandA failed 2nd date with ride-sharing app, LyftJun 20, 20161Jun 20, 20161
Dino DecespedesWhy marketing is NOT a dirty wordMarketing is about communicating, not overstatingApr 5, 2015Apr 5, 2015