TicMovie App— UX Case Study
Disclaimer
This project is part of the Desain UX Google Professional Certificate implemented by Google, for Fresh Graduated Academy (FGA) Digitalent program held by Kementerian Komunikasi dan Informatika Republik Indonesia. This app (TicMovie) is dummy project for Tantangan Mingguan 6: Membuat studi kasus untuk portofolio Anda in Course 5: Membuat Desain dan Purwarupa High-Fidelity di Figma.
The Product
The TicMovie application is an online movie ticket ordering application that can be used by all groups. TicMovie provides a service for ordering movie tickets online with many choices of cinemas and also various payment methods.
Project Duration
July — August 2023
The Problem
Users who are busy working so they don’t have time to queue to buy tickets.
The Goal
Designing an application to make it easier for users to order movie tickets at cinemas online.
My Role
UX designer designing an app TicMovie.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User research
Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to queuing to buy tickets on the spot.
The research also revealed that time was not the only factor limiting users to queue to buy tickets on the spot. Other user problems included frustration, inconsistent schedules, or sometimes difficult signals when users are processing ticket bookings.
Pain Points
- Time: Working adults are too busy to spend time on queue the ticket. Also they don’t have a lot schedule for watching the movie.
- UI: Some of the user interface is a bit confusing.
Persona
Problem Statement
Bian is a Busy working adult with difficult schedule who needs Quickly and easily booking for watching movie in cinema because she feeling frustrated when queuing to buy tickets on the spot.
User Journey Map
Mapping Bian’s user journey revealed how helpful it would be for users to have access to a dedicated TicMovie app.
Paper Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Information and easy option was a important user need to address in the designs in addition to equipping the app to work with assistive technologies.
Low-Fidelity Prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was building and booking movie tickets, so the prototype could be used in a usability study.
View TicMovie App
Usability Study
Findings
Findings from the study helped guide the designs from wireframes to mockups, flows, and refining.
- Users want the location menu display is clear
- Users want the flow of payment is clear
- Users want the movies & showtimes menu display is clear
Mockups
Early designs allowed for some customization, but after the usability studies, in the location page I added information about cinemas which there was in the town.
High-Fidelity Prototype
The final high-fidelity prototype presented cleaner user flow for booking movie tickets. It also met the user’s need for more movie schedule choices.
View TicMovie App
Accessibility Considerations
- Used bright color for button.
- Used icons to help make navigation easier.
- Used imagery or movies poster to help all users better know about it.
Takeaways
Impact
The app makes users feel like Zia’s Pizza really make it easy about how to meet their needs.
One quote from peer feedback:
“The features are enough to cover the purchase of cinema tickets and the flow is very easy to do.”
What I Learned
While designing the TicMovie app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Next Steps
- Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
- Conduct more user research to determine any new areas of need.