6 Good Reasons to Use Facebook Advertising

Millions of people these days us Facebook, either for professional or personal use.

With a user base of 1.28 billion, Facebook has become a tremendous way to increase exposure and traffic and generate leads and sales.

Facebook ads are the fastest growing advertising platform in the social media space.

It allows businesses to promote their products and services to a targeted audience through a system of enhanced targeting options.

Facebook ads offers increased brand awareness and more customer engagement to a lot of businesses.

Moreover, you should use Facebook advertising because you target audience is already present there and they are also active and engaged.

If you are still not sure about why you should invest in Facebook Ads, read below the 7 good reasons to clear all your doubts and confusion in favour of Facebook Ads.

6 Good Reasons You Should Advertise on Facebook

1. Facebook has Massive Audience

With a user base of 1.28 billion, Facebook is too massive for any business to ignore it. It is the most popular social media website in the world.

Which is the reason that facebook advertising is an extremely opportunity for businesses to get in front of potential customers who are on Facebook.

It is absolutely impossible to virtually ignore the large audiences that are present on Facebook.

Facebook is still the king when it comes to social media and has more than double the amount of users as compared to other social media platforms.

Facebook user base covers across many countries, giving you a vast opportunity of growth.

With so many people actively using Facebook, your target audience is guaranteed to be present there.

With your target audience using Facebook, it would be a huge mistake not to maximise your sales opportunities by taking advantage of Facebook’s advertising capabilities.

The bottom line is any type of customer you might want to attract is on Facebook. Which means you can take advantage of its popularity for your advertising.

2. Facebook has Exceptional Targeting Options

Having a massive audience can sometimes lead to the problem of having an access to the most potential target.

Facebook has solved this problem beforehand by having exceptional and amazing targeting options.

Facebook has lots of information about the users and you as marketers can use this information to the best of your advantage.

You can drill down audience targeting to age, gender, location, interests, relationship, education and many more. The list goes on.

No other social platform compares to this specific type of targeting.

You can also create ads to target people who have visited your website.

The lookalike audiences are one of the best features, where you can take your current mailing list and target ads to people that are similar to those on your list.

The enhanced audience targeting offered by Facebook ads makes sure that your ads are seen by those who are likely to be interested in your business.

When the super specific Facebook Targeting options are combined with the amount of information that they gather on their user’s interests makes it a great option for online advertising.

3. Facebook Ads are Cost Effective

Facebook ads are cost effective in the sense that they are great source of advertising even for the smallest of the marketing budgets.

Facebook ads just cost a fraction of what other of what other marketing channels cost.

Even though if you have a small budget, you can reach out to a wider audience.

With daily and monthly budget options, you can place your ads in front of thousands of people for a relatively small cost.

As an advertiser, you can also choose the total amount you want to spend on an ad and you can even decide for how long you would want your ads to remain active on Facebook.

The Facebook Ads run on a pay per click basis makes it easy for you to control your ad spend and minimize any kind of wastage of budget.

As a matter of fact, Facebook only shows the ads to those users who are more likely to take action.

Therefore, by spending a reasonable amount, you can reach more audience and increase your conversions.

4. Facebook Ads are Easy to Track

The most important thing to know after investing in Facebook Ads is what exactly are you getting out of it.

Despite the fact that social media is powerful, very important marketing channel and relatively inexpensive, sometimes it can be difficult to measure the ROI from these social media channels.

However, with Facebook advertising, you can clearly what you have spent and what results have you got.

By tracking your Facebook Ad Campaigns, you can easily measure the number of leads and sales that the Facebook ads generated.

In Facebook advertising, you can track almost anything.

From the Facebook Ads Manager, you can track a huge range of metrics to measure the performance and ROI.

You can easily get the information for the following metrics:

  • Reach
  • Number of Clicks
  • Cost per Click
  • Cost per Conversion

After tracking the performance of various metrics, do not forget to analyze the performance of overall campaign and test different ads and targeting to see which combination works best to deliver you a higher ROI.

5. Facebook gives you an advantage over your Competitors

Although Facebook Advertising is worldwide known as a powerful marketing tool, but there are still a lot of businesses that are not using it to their advantage.

Either they are not using at all or not properly using Facebook Ads.

As a result, if your competitors are not taking advantage of Facebook advertising,, you can gain a competitive advantage over your competitors and get an opportunity to win new customers you might have otherwise lost out.

By using Facebook ads you can increase your brand loyalty through customer awareness and can also keep your audience engaged.

By building brand loyalty you can win new customers and retain the existing ones

6. Facebook turns Visitors into Leads through Lead Ads

Facebook is not all about getting qualified traffic to your website. It holds potential of turning your visitors into leads.

To make sure that your visitors are converted into leads, Facebook has a special ad known as Facebook Lead Ads.

Facebook Leads Ads are those ads that appear in between the posts in the news feed on Facebook.

They contain the advertisement of the product/service and a clickable button.

Unlike other advertising platforms, Facebook pulls out all the information of the user and automatically fills the form when the user clicks the CTA.

Facebook ads are a quick and easy way to sign up for more information.

These ads usually have a call-to-action button that says “subscribe” or “sign up.”

After your potential customers click the CTA, they are redirected to a form that automatically fills in the information that the users have already provided on Facebook.

Facebook Leads Ads are a great way to capture leads that have huge potential of converting into a customer.

Conclusion

Facebook Ads can provide huge benefits to all types of business whether small, medium or big.

These were the 6 main reasons why you should start advertising on Facebook.

In a nutshell, you will be able to reach a wide audience that is perfectly targeted at a very reasonable price and on top of that Facebook Ads provides you with tracking insights to measure all your campaign metrics.

So, by now if you are wondering when to start advertising on Facebook, without wasting any time, Do It Now!!

About Author: Dinesh Thakur is the Co-founder of Ads Triangle which is a Google Partner and Bing Ads Accredited agency. He has over 7 years of experience in Pay per Click marketing.

Dinesh has helped hundreds of businesses to grow their revenues through PPC. He has expertise skills in Google Adwords and is passionate about Pay Per Click.