Kaihua Ding, Ph.D.Machine Learning for Marketing: the Synergy of Market Segmentation and Causal InferenceThe integration of causal inference and segmentation offers a balanced, nuanced, and effective approach for ML-based modern marketing.Dec 31, 2023Dec 31, 2023
Kaihua Ding, Ph.D.A simple deep neural network that beats TextBlob and VADER packages at sentiment classificationThe increasing popularity of Python and open source natural language processing (NLP) packages, such as TextBlob and VADER, made sentiment…Nov 9, 2021Nov 9, 2021