Difference between Design thinking and Service Design
For someone that is discovering and learning about Design Thinking and Service Design, it is highly probable that this question crosses your mind. Even if both names gives us a good idea of the answer, here is an explanation.
Let’s start with some definitions of Design Thinking:
a)Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. — by Tim Brown
b) An approach focused on the human being that is able to uncover through multidisciplinary, collaborative perspectives that render thoughts and processes tangible, paths that lead to innovative business solutions —MJV Innovation
c) A method of problem-solving strategy wherein the data collected is expressed visually in order to create new strategies, ways and methods to solve problems, create opportunities or strengthen weaknesses. — Business Dictionary.
Now let’s take a look into Service Design:
i)Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. — Service Design Network
ii) Service design is all about making the service you deliver useful, usable, efficient and desirable. — UK Design Council
iii) Service design is the application of established design process and skills to the development of services. It is a creative and practical way to improve existing services and innovate new ones. — Live | Work
So as a conclusion, Design Thinking is a methodology that is used to innovate and solve business problems. Service Design is about applying design thinking and design methodologies into imaterial products.
Article from DCS Blog.
