MyBox: Organic Produce (m-commerce experience).
A case study article on an 8-weekday project (20/11/23–29/11/23). It talks through the design process of making a food sustainability mobile app.
SUMMARY:
Design Thinking Methodology
| Intro: Project 1, Goals & Problem Statement.
Define
| Part 1: How did we get to the problem statement?
Empathise
| Part 2: How did we get to the conception of MyBox App?
Ideate
| Part 3: How did we get to the construction of MyBox App?
Prototype
| Conclusion: What were the finalised outputs and outcomes?
Test & Re-Test
| Evaluation: What will be our next steps? What lessons were learned?
INTRODUCTION
CASE STUDY 1:
An Ironhack Bootcamp case study,
A wicked problem in food sustainability,
By an aspiring Product Designer,
In a Group of 4 Ironhackers, Teamwork.GOALS:
1. Better, Easier and Faster accessibility of local and seasonal organic produce.
2. Develop trustworthy and healthy relationships between producers and customers.PROBLEM STATEMENT:
Environmentally conscious urban millennials,
need to find a personalised way to purchase organic produce from local farms,
because they want to reduce their food wastage.
PART 1: HOW DID WE GET TO THE PROBLEM STATEMENT?
In a group of 4, outside our cohort, we managed to conduct interviews and distribute surveys, we had 5 interviewees and 34 Survey responses.
The survey helped us to breakdown our target audience and the interviews through the affinity diagram helped us to identify 3 main topics, in which our problem statement could potentially be identified and resolved, this included locally sourced, supermarkets’ packaging and delivery, and food waste.
PART 2: HOW DID WE GET TO THE CONCEPTION OF MYBOX APP?
Using all the research data, shown above, we pinpointed an overview of our primary user into a persona. This persona is a single working female millennial living in the city of Paris, called Pauline D.
We identified her problem was that she had already tried weekly produce boxes (from organic food cooperatives) but ample fruits and vegetables were left unused every other week.
Pauline’s problem was demonstrated using User Journey map which was initially created by Oliver and Mathilde, adjusted by Fabiana and customised by Dipali.
PART 3: HOW DID WE GET TO THE CONSTRUCTION OF MYBOX APP?
As a group, we individually brainstormed several ideas, from the point Pauline opens her app to the point where she makes the purchase.
To only later combine the best ideas and demonstrate them in the form of a user flow diagram. The flow diagram helped us to create our first low-fi prototype.The MyBox app was constructed after we as a group shared a user flow brainstorming sketches and from there we collaborated on which UI elements are easy and effective to make a purchase.
After the first test results, we learned that the Boxes page (2), Fruit & Veg page (3) and Farms page (4) were causing ambiguity as to how the app
functions. The changes were made in a new set of low-fi wireframes.
CONCLUSION: WHAT WERE THE FINALISED OUTPUTS AND OUTCOMES?
The key finalised outputs were the eight wireframes, which include, a splash page, home page, build a box page, order summary page, delivery options page, checkout page, confirmation page and track order page. After a week of purchase and if the user decides to return to the app, the app will help to manage and measure the quantity of produce for the next time purchase, helping to achieve the key goal which is to reduce or remove food wastage. This is shown in the last two wireframes. Although we managed to create a representation of our app by using low-fi wireframes, due to time constraints, and only having a few days left for the presentation, we decided the low-fi wireframes visually communicate the user-flow.
EVALUATION: WHAT WILL BE OUR NEXT STEPS? WHAT LESSONS WERE LEARNED?
NEXT STEPS:
1. Create a MYBOX logo.
2. The app could be upgraded to more UX/UI features such as notifications. The notification will tell the user to scan the potential leftover product in the MYBOX package.
3. The user will be reusing the box packaging, for replacement the user will be charged.
4. For my UX/UI team, our next step will be to create a more refined prototype.
5. Once the prototype comes to its finalisation stage, or with app’s success, we believe that the usability could be expanded to purchase organic meat.LESSONS LEARNED:
* The define and empathise stages were key to coming up with a problem statement.
* Unlike most projects where empathise is done first, doing it second helped to understand the target audience and create a more focused persona.
* This gave us a more conspicuous insight into how the app can help solve the user problem through a storytelling method.
* The design will always iterate, and the best creative and functional ideas come from collaborating with team members and members of the public who fall under the target sample.
* It’s best to divide the work into sub-parts and then create the whole, this helps to understand what is required. Good teamwork is only possible when everyone participates and each team member’s voice is heard.
* I can only thank my team — Mathilde, Oliver and Fabiana — for their hard work and perseverance in presenting an app using a design thinking process in a very short time.
Thanks a lot for reading and/or scrolling through this article!!
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