Josef Katz“Never buy lists”That was the advice given to a group of sales and marketing professionals at the end of an event I recently attended. If there would have…Sep 9, 2022Sep 9, 2022
Josef KatzAmazon Did It — So Can YouAmazon’s CEO Andy Jassy recently sent a message to his employees updating them on the company’s newest return to the office plans. The new…Oct 26, 2021Oct 26, 2021
Josef KatzA Startup’s Guide to Marketing at Vision Expo EastHow we are increasing our reach and maximizing our marketing ROI during an industry eventMar 14, 2017Mar 14, 2017
Josef KatzDisruption is in my blood, why I joined a potential UnicornWhy did you join another startup? I get this (and related) question a lot. Just over 6-months ago I joined the team at Smart Vision Labs (a…Feb 7, 20174Feb 7, 20174
Josef KatzStartup Founders and Investors, Beware of the Vanity KPIVanity can easily overtake wisdom. It usually overtakes common sense. — Julian CasablancasJun 9, 2016Jun 9, 2016
Josef KatzinThe MVPFlavors of Focus To Grow Your StartupIn my last post we covered the potential dangers of “shiny objects” when running a startup. So how can a startup maintain focus on the…May 27, 20161May 27, 20161
Josef KatzinThe MVPStartup Founders, Beware of Shiny ObjectsAfter years working with Startups one thing is crystal clear. Focus is one key to a startup’s success. Of course there are many factors…May 23, 20162May 23, 20162
Josef KatzReevaluating Your Startup TeamMy last post was focused on hiring “politicians” for your startup. Today I want to take a look at loyalty to the original team which in…May 16, 2016May 16, 2016
Josef KatzIs A Former Political Staffer Right For Your Tech Startup?Since it is the political season and everyone is talking politics…let’s change the dialogue a bit to discuss the people who work on…May 9, 20165May 9, 20165
Josef KatzShhh! Here’s How to Tap the Power of Secrets in MarketingFind Your Marketing SecretMay 5, 2015May 5, 2015