Josef Katz – Medium

Josef Katz

Josef Katz

“Never buy lists”

That was the advice given to a group of sales and marketing professionals at the end of an event I recently attended. If there would have…

Sep 9, 2022

“Never buy lists”

Sep 9, 2022

Josef Katz

Amazon Did It — So Can You

Amazon’s CEO Andy Jassy recently sent a message to his employees updating them on the company’s newest return to the office plans. The new…

Oct 26, 2021

Employees working in an office

Oct 26, 2021

Josef Katz

A Startup’s Guide to Marketing at Vision Expo East

How we are increasing our reach and maximizing our marketing ROI during an industry event

Mar 14, 2017

A Startup’s Guide to Marketing at Vision Expo East

Mar 14, 2017

Josef Katz

Disruption is in my blood, why I joined a potential Unicorn

Why did you join another startup? I get this (and related) question a lot. Just over 6-months ago I joined the team at Smart Vision Labs (a…

Feb 7, 2017

Disruption is in my blood, why I joined a potential Unicorn

Feb 7, 2017

Josef Katz

Startup Founders and Investors, Beware of the Vanity KPI

Vanity can easily overtake wisdom. It usually overtakes common sense. — Julian Casablancas

Jun 9, 2016

Startup Founders and Investors, Beware of the Vanity KPI

Jun 9, 2016

Josef Katz
in
The  MVP

Flavors of Focus To Grow Your Startup

In my last post we covered the potential dangers of “shiny objects” when running a startup. So how can a startup maintain focus on the…

May 27, 2016

Flavors of Focus To Grow Your Startup

May 27, 2016

Josef Katz
in
The  MVP

Startup Founders, Beware of Shiny Objects

After years working with Startups one thing is crystal clear. Focus is one key to a startup’s success. Of course there are many factors…

May 23, 2016

Startup Founders, Beware of Shiny Objects

May 23, 2016

Josef Katz

Reevaluating Your Startup Team

My last post was focused on hiring “politicians” for your startup. Today I want to take a look at loyalty to the original team which in…

May 16, 2016

Reevaluating Your Startup Team

May 16, 2016

Josef Katz

Is A Former Political Staffer Right For Your Tech Startup?

Since it is the political season and everyone is talking politics…let’s change the dialogue a bit to discuss the people who work on…

May 9, 2016

Is A Former Political Staffer Right For Your Tech Startup?

May 9, 2016

Josef Katz

Shhh! Here’s How to Tap the Power of Secrets in Marketing

Find Your Marketing Secret

May 5, 2015

May 5, 2015

Josef Katz

Josef Katz

I am a bit of a troublemaker who loves marketing and startups. Don’t believe me…? Ask my third grade teacher how disruptive I was.🤣

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