…What’s in a name? That which we call a rose; By any other name would smell as sweet…

― William Shakespeare, Romeo and Juliet

Names are important: they carry meaning derived from the legacy of past actions and an ability to reliably deliver. While names conjure an image that may be easily recognizable, looks alone can deceive. Even Shakespeare notes in his couplet about the rose the importance of remembering that anything that is called a rose must genuinely smell like a rose. …

Direct Selling Association

National trade association for companies that market products & services directly to consumers through an independent, entrepreneurial salesforce.

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