Dirk Singer – Medium

Dirk Singer

Dirk Singer

How most people tune out ‘real’ news and why changing minds is largely a waste of time

“German car makers won’t want to stop selling us cars”

Apr 26, 2017

How most people tune out ‘real’ news and why changing minds is largely a waste of time

Apr 26, 2017

Dirk Singer

What is the future of airport design?

Only 40% of the average airport’s income comes from the airlines that fly there. That leads to a challenge for airport operators:

Mar 14, 2017

What is the future of airport design?

Mar 14, 2017

Dirk Singer

Ten Neuromarketing Insights

On Saturday morning at SXSW I attended a talk by Nancy Harhut on applying neuroscience to marketing. Easily the best session I’ve attended…

Mar 12, 2017

Ten Neuromarketing Insights

Mar 12, 2017

Dirk Singer

“Global Britain” is a meaningless phrase if it’s only about trade and not people

Shortly after the EU Referendum The Sun published an editorial mocking “middle-class europhiles” like myself for being “furious that their…

Jan 17, 2017

“Global Britain” is a meaningless phrase if it’s only about trade and not people

Jan 17, 2017

Dirk Singer

We’re stuffed unless we make ourselves heard on Free Movement

On Friday evening while I was writing this piece, the front page of Saturday’s Daily Mail came through on Twitter.

Sep 27, 2016

We’re stuffed unless we make ourselves heard on Free Movement

Sep 27, 2016

Dirk Singer

Two questions to ask a Labour MP on freedom of movement

Supposedly progressive Labour MPs are currently falling over themselves to abandon any support for freedom of movement, citing ‘legitimate…

Sep 22, 2016

Two questions to ask a Labour MP on freedom of movement

Sep 22, 2016

Dirk Singer

Forget the facts. We need to get personal

A blueprint for a future Pro-Europe campaign

Sep 19, 2016

Forget the facts. We need to get personal

Sep 19, 2016

Dirk Singer

“It’s The Sun Wot Won It”

The EU referendum campaign wasn’t a festival of democracy. Instead, many of us absorbed only the most high level messaging before voting…

Sep 12, 2016

“It’s The Sun Wot Won It”

Sep 12, 2016

Dirk Singer
in
Brexistence

Laying the foundations for a new ‘Remain’ campaign and why we’re currently helping those who want a…

Two months on from the EU referendum and arch-Brexiteer Ian Duncan Smith has been accusing the Remain camp of trying every trick in the…

Aug 24, 2016

Aug 24, 2016

Dirk Singer
in
Lies, damned lies and statistics

Shock, horror! Social media advertising is useless

(Or is it?)

Jun 23, 2014

Shock, horror! Social media advertising is useless

Jun 23, 2014

Dirk Singer

Dirk Singer

Digital Marketer and Comms professional with 20+ years experience. Agencies I’ve founded have twice won agency of the year. AV Geek, Political nerd

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