Aug 25, 2017 · 1 min read
After what we saw with Art Atwood’s Professional Supplements actually getting a shot in the arm after his passing and become the giant supplement company we now know as “Pro Supps”, it proved that the death of the ‘face’ of a supplement company doesn’t have to mean the death of the company itself as well.
The larger and more serious hurdle they have to overcome is the fact that the supplement industry is and has been way too oversaturated with mediocre brands, and a good portion of them are not going to outlast their competition.
