When social media platforms utilize algorithms to reinforce what they think you already want to see and give you the power to exclude or block unwanted comments or users, this creates what is commonly known as an “echo chamber.” An echo chamber is a self-segregating social bubble that surrounds you…

Summary It’s dangerous to go alone. Take this: our guide to spotting dark patterns across the web. Intro Previously, we covered the basics of Dark Patterns and why they’ll likely be sticking around for awhile. Luckily, we don’t need to sit idly by as bad actors clog up the web with…

Summary Dark patterns are destined to become more subtle, more insidious, and will continue to evolve as we make strides in UX. Introduction When I see a spider in the room, I never let it out of my sight. I become fascinated with where it’s lurking and where it plans on…

Unfortunately, when it comes to market research, the common pitfalls of trying to measure consumer behavior factor in the results. People invariably are subject to cognitive biases that prevent them from revealing their true feelings whether they are aware of them or not. Or they simply are bad at predicting…

Empathy, or the ability to understand or experience the feelings of another, is inherent in human interaction. As researchers, we are most concerned with the cognitive side of empathy, or the processes involved when trying to know what it’s like to be in someone else’s shoes. When focusing on understanding…

Alyssa Nolte will be a presenting speaker at CampaignTech East in D.C., presented by Campaigns & Elections on April 25th at 2:25 pm eastern. Alyssa’s presentation will focus on Eye Tracking Technology and how Discida is using this technology to help campaigns build better advertising experiences for voters. If you’re registered for CampaignTech East, make sure you catch her presentation and say “Hi”.

Summary Dark notifications abuse the use of messages to trick users into unwanted activities and should be avoided by anyone trying to deliver an adequate user experience. Introduction If you drive across the Midwest at night, you’ll notice the unmistakable, eerie glow of wind turbines strewn throughout the landscape. Each turbine…

It’s no secret that mobile users and mobile usage are growing exponentially. From the end of 2010 to the end of 2014, time spent on smartphones increased 394%. This is a huge market your company can take advantage of — if done properly. …