Introducing Disclose: a communication platform built for journalists, by journalists
Disclose is the result of more than one year of development and product testing with hundreds of journalists & their sources, who write for/pitch to the largest (and smallest) publications today. Disclose started as a mission to turn every Clark Kent into a Super Man - to make them faster, better & stronger. Looking at the workflow of a journalist, it was clear that communication between journalists & their sources is a huge friction point.
How Disclose removes friction
- We made communication free (unlike every other PR tool out there today) because it shouldn’t be complicated or costly to do it well. Everything that we are building today which is free will remain free. We will never make PRs pay to pitch journalists who already know them, and we’ll never make journalists pay to get access to news.
- We believe you should be able to manage every pitch you ever get in one place - you can talk to your source, request more info, store media and create your story straight from the pitch.
- We let journalists choose what, how & when they want to pitched, so that neither party wastes their time.
- “Follow-up” is dead: we tell sources as soon as their pitch has been viewed, and we make it easy for journalists to say ‘yes/no’ to a pitch without starting an open dialogue.
- We want to do for Journalists/Sources what Slack did for “Teams” - news merits having its own dedicated platform to serve journalists and their sources.
Above all, we want to give journalists full control over pitches: get what you want, how you want it, when you want a story. We take the work out of reading pitches by pulling out the most important information from a story and putting it all in one place; you can receive and store all your pitches in one place, making it easier to do your job — writing news — without all the other stuff that gets in the way right now.
We’ve started by ensuring only people who know you can reach you via Disclose — to pitch you, they’ve got to follow you on Twitter. It’s that simple. You can manage your pitch preferences to reduce the volume of pitches you get sent - if it doesn’t meet your filters, it’s not getting through. Our users get content they can actually work with, instead of spending hours sifting through spiel.
We want your feedback
Journalists: make us your best friend — we’ve built Disclose by talking to journalists and understanding what you need, so join the conversation! Tell us what you like, what you don’t, what you want — heck, every time you Tweet about the last bad pitch you received, copy us @discloseto - we’ll fight right along with you. And feel free to drop me an email anytime at meera@disclose.to.
