10 Best Ways to Use Social Media for Blog Growth

6 min readAug 21, 2024

As you endeavor to grow your blog, you’re likely wondering how to tap into the vast potential of social media. You’re not alone — many bloggers struggle to make a meaningful impact on these platforms. But what if you could leverage social media to drive traffic, engagement, and ultimately, growth? From sharing user-generated content to collaborating with influencers, there are several strategies that can help you achieve your blogging goals. But where do you start? By exploring the most effective ways to utilize social media, you’ll be well on your way to unshackling your blog’s full potential — and that’s exactly what we’re about to explore.

Share User-Generated Content

By re-sharing user-generated content, you’re not only giving your audience a sense of ownership and appreciation but also creating a wealth of social proof that can drive engagement and attract new followers.

Try sharing customer testimonials, photos, or videos featuring your products or services, and always give credit to the original creator. This will encourage more users to share their own experiences with your brand.

Utilize Instagram Stories

You can use Instagram Stories to give your followers a sneak peek into your blogging process by sharing behind-the-scenes content, like a photo of your writing desk or a short video of you brainstorming ideas.

This will help you engage with your followers on a more personal level and make them feel like they’re part of your creative journey. By sharing exclusive offers or sneak peeks, you can also encourage your followers to visit your blog and stay up-to-date with your latest content.

Behind-the-Scenes Content

Around 70% of Instagram users watch Instagram Stories daily, making them an ideal platform to give your audience a sneak peek into your blogging life.

You can share behind-the-scenes content, like writing sessions, research, or planning meetings. Take your followers on a journey, showcasing how you create engaging blog posts, and they’ll appreciate the transparency.

Engage With Followers

Your Instagram Stories become a two-way conversation when you utilize interactive features that encourage followers to participate.

This boosts engagement and helps you understand your audience better. Try these:

Ask questions using the “Question Sticker” and respond to followers’ answers.
Host a Q&A session using the “Chat Sticker”.
Conduct polls using the “Poll Sticker” to gather opinions.
Share behind-the-scenes content and ask followers to guess what’s coming next.

Share Exclusive Offers

Exclusive deals and sneak peeks create buzz around your blog, and Instagram Stories is the perfect platform to share them.

You can offer limited-time discounts, early access to new content, or behind-the-scenes insights. Use Instagram’s “swipe-up” feature to drive traffic to your blog, and track the results using Instagram Insights.

Leverage Facebook Groups

By tapping into the vast potential of Facebook Groups, you can trigger a powerful catalyst for blog growth, fostering engagement, and community-building around your content.

To get started, create a group related to your blog’s niche and:

Share exclusive content to spark conversation
Host Q&A sessions with industry experts
Share behind-the-scenes insights into your blogging process
Encourage members to share their own experiences and tips

Host Twitter Chats

You’re likely familiar with the fast-paced, real-time nature of Twitter, but have you considered harnessing that energy to host your own Twitter chat?

By choosing relevant chat topics to explore and implementing effective boosting engagement strategies, you can establish yourself as an authority in your niche and attract new followers.

As you prepare to host your Twitter chat, think about how you can create a valuable, interactive experience that leaves participants enthusiastically anticipating your next conversation.

Chat Topics to Explore

Curiosity is a powerful catalyst for engagement, and Twitter chats are no exception.

You’ll want to explore topics that resonate with your audience and spark meaningful conversations.

Some ideas to get you started:

Industry trends and predictions
Common pain points and solutions
Success stories and lessons learned
Emerging technologies and innovations

Boosting Engagement Strategies

Now that you’ve got a list of compelling chat topics, it’s time to think about how to spark engagement and get the conversation flowing.

Create a clear agenda and ask open-ended questions to encourage participation.

Use relevant hashtags to increase visibility and tag relevant influencers to join the conversation.

Create Engaging Videos

With video content dominating online platforms, incorporating engaging videos into your social media strategy is essential for blog growth.

You can create videos that showcase your expertise, share behind-the-scenes content, or provide tutorials.

Keep them short and concise, ideally under 3 minutes
Use high-quality visuals and audio to capture attention
Add captions or subtitles to increase accessibility
End with a clear call-to-action, encouraging viewers to visit your blog

Run Social Media Contests

You’re about to supercharge your social media presence by running contests that drive engagement, visibility, and sharing.

By hosting a contest, you’ll encourage your audience to participate, share, and interact with your brand, thereby increasing your online footprint.

With the right strategy, you can create a buzz around your blog and attract new followers, shares, and mentions in no time!

Engage Your Audience

Running social media contests is an excellent way to rev up engagement and attract new followers to your blog.

You can create buzz around your content by hosting giveaways, photo contests, or caption contests.

Here’s how to make the most of it:

Encourage users to share a post or use a specific hashtag to participate.
Offer prizes that are relevant to your niche to attract high-quality followers.
Create a sense of urgency by setting a deadline for entries.
Promote your contest across multiple social media platforms to maximize visibility.

Boost Visibility Fast

By incorporating social media contests into your strategy, you’ll not only drive engagement but also rapidly increase visibility for your blog.

Run a “share your favorite post” contest or ask followers to submit a photo using a branded hashtag. This will encourage users to share your content, increasing your reach and attracting new followers.

Increase Share Rate

Contests ignite a spark in social media users, motivating them to share your content with their networks.

You can create a buzz around your blog by hosting a social media contest.

Host a photo contest where followers share a picture using your product or service.
Run a caption contest where users come up with a creative caption for an image.
Launch a “share and win” contest where followers share a post to win a prize.
Create a “refer a friend” contest where users refer friends to your social media page.

Collaborate With Influencers

Your blog’s growth potential skyrockets when you tap into the vast followings of social media influencers.

Partner with influencers in your niche to reach new audiences. You can guest post on their blogs, participate in podcasts or YouTube videos, or even collaborate on content projects.

This exposes your brand to their followers, driving traffic and boosting engagement on your social media channels.

Share Behind-the-Scenes Content

Giving your audience a glimpse into your creative process can work wonders for building a loyal community.

You can share behind-the-scenes content on social media to humanize your brand and create a sense of connection with your readers.

Here are some ideas to get you started:

Share screenshots of your writing process or research notes
Post photos or videos of your workspace or creative setup
Share snippets of your brainstorming sessions or planning meetings
Give a sneak peek of upcoming content or projects

Optimize Social Media Profiles

Twenty social media profiles, each with its unique features and audience, can be overwhelming to manage.

You need a clear brand presence across all platforms. Start by using consistent branding elements like logos, color schemes, and tone of voice.

Complete your profiles fully, including a profile picture, bio, and contact information, to establish credibility and make it easy for readers to find and connect with you.

Repurpose Blog Content

Transform your blog posts into social media content to maximize their visibility and reach a broader audience.

You can breathe new life into old content by repurposing it for social media platforms.

Turn blog posts into Facebook posts, Instagram captions, or LinkedIn articles to reach different segments of your audience.
Convert infographics into Pinterest-friendly images or Instagram stories.
Break down long-form content into shorter, bite-sized tweets or Facebook updates.
Create video summaries of blog posts to share on YouTube, TikTok, or Facebook.

Conclusion

You’ve got this! By implementing these 10 social media strategies, you’ll be well on your way to accelerating your blog’s growth. Remember, it’s all about creating a community, being authentic, and providing value to your audience. So, go ahead and share that user-generated content, hop on Instagram Stories, and collaborate with influencers. Your blog (and your followers) will thank you!