Is LMS A PR Agency? And Other Myths Debunked!
As a cultural partnership & influencer marketing agency, we often get asked, “What’s the difference between what you do, and what a PR agency does?” While we could choose to answer this question individually, we decided to tackle the question as a shareable response.
So first, let’s establish the difference between marketing and PR. According to the American Marketing Association, marketing can be defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, client, partners, and society at large.” On the other hand, PR is defined by the Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Simply PR is all about building relationships between brands & media, while marketing is all about getting products and services in the right hands to promote a business….and that’s exactly what we do here at LMS.
LMS builds and executes entertainment and influencer marketing solutions for growth-stage and emerging brands by creating partnerships, campaigns, programming, strategies, and activations. We take your products and services and put them in the hands of powerful celebrities and influencers to build brand awareness and create customer engagement. We create programs that connect your business to other value aligned businesses for cross promotion, and the coveted “win/win.”
PR is often a tool that is needed to help amplify the campaigns that LMS builds. However, we create programs and relationships that touch consumers at events, through content, social media, and using partnership resources.
If you want to create brand visibility and harness customer engagement, head over to www.lambertsoninc.com to get your brand discovered today.
Originally published at ourlmsblog.tumblr.com.