How to Filter Out Spambot Traffic

Filtering spambot traffic out of your referral analytics can be a challenging process, but after many efforts, we think we have it down.

When most of our clients first start their business online, they are very excited to see referral traffic on the Google Analytics account. They assume that someone is linking to their page and people are clicking, but as they dig deeper they see that the referral traffic is sent from spammers. Spambots are the pain every client needs to go through and the problem is that as the Internet starts increasing security, these spammers also work on new ways to slip through.

Reasons Why You Need to Block These Sites

The reason why we need to block these on all the sites that we work with is corrupt Analytics Data. For a small site with 30 sessions per day is likely going to be 70% of spam traffic, this suffocates the legitimate and makes the marketing analysis frustrating. The client will ask for solutions to such issues and any professional needs to know how to deal with these Spambots.

The solution to this issue was a combination of Google’s Tag Manager and Ghost Filtering. You need to understand the use of this combination so you can finally say goodbye to all the spambots.

The Steps You Need To Take With Google Analytics

First, you will need to go to the admin panel of Google Analytics and select to filter by source. You will need to take your time and enter each referral bot separately. And for the filter to catch the domain variations you will enter will take some time. The campaign source will then be used to exclude these from the referral traffic.

From there on you will need to select Audience, and then select technology, after that select network in the admin. Traffic based on host names will be filtered out.

Provide the Report That Will Make Your Client Happy

I am sure there are other ways you can block spammers, but this is just the one that has helped me deal with the spambot issues. Now, my clients Google Analytics Reports are not so frustrating.

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