When it comes to marketing a product or service, a modular trade show display is an invaluable asset. With a well-designed and dynamic display, your brand is far likelier to have make an impression and draw foot traffic to your booth. They consist of various components that can be assembled and disassembled for easy transport from one event to the next — all at just a fraction of what it costs to haul traditional stands. We’ve outlined some of the advantages below:
- Flexibility
One of the greatest benefits that comes from using modular trade show displays is flexibility. For most businesses, the size and scope of each event will be different — sometimes you might have plenty of space with high ceilings, whilst other times you might have to work in cramped quarters. It is crucial that the stand allow you to assemble every single component in large areas, assemble select components in small areas, use different components at different times, and alternate between pieces. - Versatility
An additional quality that makes these displays the most preferable option is their versatility in design. Depending on the logistics of the event, you might want to show as many facets of the product or service as possible, or you might want to show only select facets. One of the most convenient things about these stands is that they allow you to set up in a variety of configurations, from attaching multiple shelves and incorporating table tops to including lighting.
- Affordability/Portability
When it comes to the operation of any business, overhead costs will be a primary concern. You might be interested in lowering the costs associated with transportation — with these trade show displays, the costs of moving them from one location to the next are greatly reduced because it requires less time and manpower. The savings you could enjoy include: reduced or eliminated labour costs, time is saved due to ease of assembly and disassembly, and a single stand can be used at multiple events. - Customisability
In sales and marketing, things are in a constant state of flux — what might be sold well last year could now be obsolete, and what might do well in one region may flop in another. Products themselves can also be updated or their packaging design changed. All of the branding used on modular displays is printed onto skins (which are like pillowcases that slip onto the frames) — skins can be replaced or altered for very little cost, allowing you to change them according to the changing needs of your business. - Universality
Perhaps the greatest quality of these displays is their universality. They can be customised to promote any type of product or service. Depending on the event, they could feature any of the following: vendors for national or international companies, representatives for multinational corporations, and proprietors of small businesses. Whether you’re a startup looking to establish industry contacts or an established brand looking to increase your customer base, these stands are for you.
In order for any brand to make a serious impact at any sort of event, it must be presented with a powerful and dynamic demonstration. The brand name and imagery should be bold and recognizable, and all relevant product or service information should be laid out in an easy to access manner. Whilst there are plenty of stands that can be used to accomplish this, modular trade show displays are the most advantageous choice for all the reasons listed above.
Displays Direct is a supplier of trade show displays in and around the Sydney area. They have been providing custom exhibition stand design and pop up displays for more than 8 years and have worked with over 1000 customers to date.
