I find it difficult to follow the logic of this article, how is it that macbook pro is aimed at consumers when the basic price for the model with the touch bar and id is around 1700–800$ ??! There are other cheaper models from Asus, Lenovo or Acer that cost almost half of the MBP 2016 which include touch ID. Apple is clearly not aiming the average consumers with the prices they have announced and with the underpowered devices that they have announced compared to competition they are neither aiming at the creators. An article written based on poor reasoning and weak analysis.