Use this simple 5-part structure to publish more often

Image for post
Image for post
Photo by Verschoren Maurits from Pexels

Do you want to write more but have a hard time knowing where to start?

Well, you’re not alone. The writing process creates certain roadblocks that can slow down even the best writers. From choosing the right topic to finding a working title, it’s a science.

Possibly the largest leap writers encounter is going from the idea to the drafting phase. Figuring out what you want to write about and then actually writing about it.

It seems like an easy step to open a fresh document and start typing, right? But this rarely ever works. …


These companies are going into 2021 looking better than ever

Hand holding a smartphone displaying Google logo.
Hand holding a smartphone displaying Google logo.
Photo by Solen Feyissa on Unsplash

2020 has been a minefield of political turmoil, racial injustice, and viral diseases. Definitely not one of the best reflections of civilization.

With that in mind, I want to first acknowledge and send love to any family who has lost someone during these times. Whether that be from Covid-19 or another cause. I hope that in the new year we can turn a corner for the better.

In the midst of a global pandemic, many businesses have closed their doors for good while others were lucky enough to spend money on rebranding.

In the first edition of this series, The Best Rebrands of 2019, we took a look at companies spanning multiple industries. Although last year was a completely different landscape, the factors that led a company to make a change in their look or business model remain the…


Marketing

More than 60% of customers will open a confirmation email, so let’s be sure to get them right

Graffiti that says “Yes!”
Graffiti that says “Yes!”
Photo by Jon Tyson on Unsplash

Pick your favorite burger joint: Five Guys, Smashburger, Johnny Rockets, doesn’t matter. Now imagine you walk up to the counter and order yourself a cheeseburger (a Royale with cheese, if you're in a certain Tarantino movie).

The cashier writes something on a piece of paper, and without saying a word after you have ordered, hands it to the cook, and says “Next!”

All you hear is the scraping and clanking of metal on the grill in the back. Not so much as a “Would you like fries with that?” or “One Royale with cheese, coming up.”

Pulp Fiction: Royale With…


Website Design

Turn lost visitors into loyal customers.

Two number 4s and a document in the middle expressing a dead face. “Page not found” written below
Two number 4s and a document in the middle expressing a dead face. “Page not found” written below
404 Page by Phillip Kovalev for unfold

There is a thin line between engaging and enraging when it comes to a site’s 404 error page. They are the most neglected of any website page. The main reason being, visitors are not supposed to end up there. These pages indicate a broken URL, when a server is down, or missing content.

An appealing 404 page offers you a chance to connect visitors with your brand and create an awesome user-experience that leaves them searching through your entire website.

In this article, I’ll share my favorite 404-pages used by top brands, strategies they apply to increase sales, and how you can optimize your error pages for higher conversions, too. …


Logo Design

Showcase your brand in a way you never thought possible.

Image for post
Image for post
Google’s logo shifts its shape in response to your actions | Image courtesy of Google

Have you ever watched paint dry? No? I didn’t think so. How about watched a turtle crossing the road? Probably not. Maybe spent an hour standing in line at the post office? Well that’s pretty likely. But isn’t it so boring?

Without movement, things lose their buzz. Motion is exciting. It often tells a story that text or static images could not do alone. That’s why animated logos have taken a rise in the last few years.

Why animate a logo

Our eyes gravitate to things that move. Large corporations like Google have invested time and money in giving their logo a life of its own. Google’s Daily Doodles are displayed on their homepage. …


Branding

Reveal why your brand is not connecting with your audience

Image for post
Image for post
Photo by Noah Buscher on Unsplash

As a child, I absolutely dreaded going to the doctor.

It wasn’t because of my pediatrician, Dr. Vinoy, whom I absolutely loved. It was the waiting room. I distinctly remember the wood-panel walls, fake shrubbery, and decades-old furniture sprayed with some off-brand Lysol to give the appearance of cleanliness. It made waiting for results even scarier.

I was pre-asthmatic. My mom would take me for regular checkups and refills for my inhalers. At the end of every visit, I felt happier, with candy in my hand. I noticed my mom felt better too. Dr. …


Entrepreneurship

Research shows that happiness drives success, not the other way around

Image for post
Image for post
Photo by DESIGNECOLOGIST on Unsplash

The human brain is lazy.

We like creating routines and shoving things into categories so our thinking process can be faster. That’s why building great habits are necessary to sustain a healthy lifestyle for entrepreneurs.

Our days and nights can be quite stressful. Whether a full-time or part-time entrepreneur, it’s important to have the self-discipline to enforce effective habits and eliminate the ones that are bad for your mental health, finances, and productivity.

There are no supervisors coming up with your tasks for the day or co-workers reminding you to do certain things. …


Branding

Pros, cons, differences to a simple refresh, and how to pull it all off

Image for post
Image for post
Photo by Jeff Sheldon on Unsplash

Rebranding is a huge feat, and when companies get it wrong they risk losing hundreds of millions of dollars, not to mention their position in the market.

Even with careful planning, thought and time put into a rebrand, they are always at risk of blowing up in your face.

However, when they go right, rebrands can be the vehicle a company needs to find its place and rise to the top. Whether the business model has changed or the brand has become outdated, there are many reasons why a company should look to rebrand.

The good news is needing a rebrand is not a bad sign!


COVID-19

How you can be productive during this time of isolation

Image for post
Image for post
Photo by Sasha Freemind on Unsplash

Are you freaking out over the COVID-19 pandemic? Well, you’re definitely not alone. Most people I know, including myself, have been living in a low-key state of anxiety on top of the pressures from everyday life.

As confirmed cases of coronavirus continue to increase worldwide, more governments are enforcing self-quarantine measures to ensure public health safety. Isolation is a possibility for many people.

If you’re among the millions who suddenly find themselves with extra time in their day (either as a professional or a student), here are a few habits you can break now to come out of quarantine mentally healthier. …


Business Tools

The best FREE tools to launch your company

Image for post
Image for post
Photo by Daria Nepriakhina on Unsplash

Starting a business in 2020 with no money is 100 percent doable.

Come to think of it, you’ll actually have an easier time today than Amazon, Disney, and McDonald's had decades ago. But, how can that be?

Simply put, there has never been a time when the cost to launch an idea has been so cheap.

Both developing your product and selling on the open market require little to no money to do so. Instead, your currency will be time, ingenuity, patience and persistence.

Here are zero-cost services to help you start, promote, and earn money from your new business.

Store Files and Documents w/ Dropbox

About

Divad Sanders

Helping people transform their brand into a sustainable business and culture. Sign up for more tips: bit.ly/brand720

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store