Diverge continues to reshape the fashion industry and launch its iconic designs on Roblox!
Diverge, the trailblazing digital fashion brand, is pushing the boundaries of style and self-expression, as it continues its expansion into the virtual realm. Recently, Diverge announced a new collection of high-end digital fashion items on the global immersive platform for connection and communication — Roblox, with a mission to enhance the digital identities of Roblox users.
Understanding the Importance of Virtual Fashion.
As digital and physical boundaries continue to blur, virtual fashion is becoming pivotal in allowing users to express their identity. This not only fosters stronger brand engagement and loyalty but also introduces an innovative revenue stream. It opens doors to global markets, engaging diverse audiences, and positions brands at the forefront of the digital evolution. Roblox has transformative impact on brand engagement. The platform isn’t just about creating; it’s about connecting deeply with communities, turning them into brand advocates. Compelling storytelling is at the heart of this engagement, and understanding your audience preferences is crucial. Spending just three minutes in a branded experience on Roblox offers a way more deeper engagement then traditional channels of communication.
Unlocking the Potential of Digital Collectibles
Diverge is unleashing the potential of digital collectibles and launching “Limiteds” as a part of the collection. This is a new Roblox development that gives creators control over how many items to produce while also earning from every resale. With a strategy to engage a wider audience, Diverge is launching one free limited-edition wearable and plans to release three paid ones sequentially.
“We’re thrilled to introduce a fresh dimension of digital fashion to both Roblox enthusiasts and the fashion-forward Gen Z audience. Leveraging our team’s immense expertise in traditional fashion, we strive to deliver an unmatched digital fashion experience on Roblox,” said Perfilieva Dina, CEO and Founder of Diverge.
Collaboration with Renowned Roblox Creator, cSapphire
To bring its remarkable designs to Roblox, Diverge has collaborated with the award-winning (The British Fashion Council Metaverse Fashion Award) Roblox creator cSapphire, who created them using Roblox innovative 3D Layered Clothing technology. Her creative journey on Roblox began at the age of 10, and over the past decade, she has garnered recognition for creating collections for famous brands like Gucci and Forever 21.
The Fusion of Digital and Physical Realms
Adding another layer of innovation to the Roblox collection is the unique collaboration between Diverge and the traditional London-based fashion brand, Sinead Gorey, worn by Miley Cyrus, Cardi B, Sita Bellan etc. A stunning “phygital” dress, that was also launched as fractional NFTs in 2022 with the total supply of 3210 digital assets, which were sold out in 25 minutes, bridges the gap between the digital and physical worlds.
Explore the Collection
This unparalleled digital collection highlights the versatility of Diverge’s creations, allowing consumers to express their unique style across diverse digital landscapes. Diverge’s collection is now available on the Roblox platform, providing fashion enthusiasts with the opportunity to dress-up their avatars with a wide range of items and color combinations like: Leeloo Jumpsuit, previously featured in Vogue Taiwan, alongside the iconic Diverge logo T-shirt and cargo pants set, along with stunning printed co-ord by Sinead Gorey.
Dive into the Collection: https://www.roblox.com/groups/17084609/Diverge#!/store
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