Div ManickamFrom good to great in product marketingI had the opportunity to be part of the PMM Trailblazers event on December 6th and participated in a panel on product marketing — How to…·5 min read·Jun 1, 2024----
Div ManickaminProduct Marketing AllianceCompetitive and Market IntelligenceWhen we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…·4 min read·May 31, 2024----
Div ManickaminProduct Marketing AllianceThe PMM team of our dreamsA team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether·3 min read·Sep 26, 2023----
Div ManickaminProduct Marketing AlliancePositioning and messaging: The crux of the narrativeI love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…·4 min read·Aug 26, 2023----
Div ManickaminProduct Marketing AllianceGTM: Go-to-MarketWhat does GTM look like? Each team, company and product is unique, so GTM is unique, but that doesn’t take away the fact that GTM can make…·4 min read·May 2, 2023----
Div ManickaminProduct Marketing AlliancePositioning and Messaging: Heart and Soul of Product MarketingHave you ever wondered what makes a good positioning and messaging?·2 min read·Apr 25, 2023--1--1
Div ManickaminProduct Marketing AllianceProduct Marketing | TED Talks to watchWhether you are in product marketing or not, these TED talks will inspire you to be a changemaker, to challenge the status quo and ask why…·3 min read·Mar 9, 2023----
Div ManickaminProduct Marketing AllianceBuilding a rockstar Product Marketing TeamWhen I first ventured into leadership in 2018, I didn’t know much, but took one step forward every day to be there for my team and learn…·3 min read·Jan 29, 2023----
