When a new platform is launched the question that is always asked: What is your community? What are their needs? How your product satisfy these needs? Here we introduce DIVO core community and explain how they can benefit for becoming a DIVO user.
Our primary users are models, fashion icons, beauty bloggers, luxury brands. DIVO provides smart services and solutions for the career development, promotion and expending their popularity, launching a unique celebrity brand, monetize on fan merchants, connect celebrities with their followers and many more.
Fashion industry professionals are highly valuable business assets since they generate fairly predictable streams of revenues from advertising contracts with brands, participate in video, photo shootings, run on the podium and etc.
DIVO allows them to leverage popularity and boost the career by listing on DIVO Network and utilize decentralized monetization system powered by DIVO AUSС. https://cryptopotato.com/new-world-of-smart-fashion/
By utilyzing user-friendly interface a model, and influencer or a new face can register a wallet, issue a token, set up a smart contract for a tokensale on Ethereum.
Brands, start up designers can create their custom tokens on the blockchain. DIVO provides tools and access to the fashion and crypto communities for such tokens to be liquid. Existing brands may tokenize specific products or future collections. Young designers can use tokens as a way to finance their ideas through the marketplace DIVO Crowdcash.
DIVO Token serves as a key to open access to DIVO Monetisation System. Fashion industry professionals a rewarded with the amount of DIVO Tokens when they join DIVO Friends List, register an account on DIVO Mob. App. and passing a verification via Face Recognition.
There are many other cases when a user is rewarded with DIVO Tokens like rewards for creating and providing valuable content; social media promotions and public posts about DIVO. The valuable actions that help to add value and increase social recognition to DIVO Brand will be rewarded with DIVO Tokens and special bonuses.
DIVO Token is also considered as a universal accounting unit for all economic transactions in the DIVO Platform ecosystem and means of exchange to corresponding tokens issued by fashion icons, models and celebrities. DIVO Token enable users to invest in the most promising talents and new faces as well as to purchase their associated merch.
Potential
Models, beauty bloggers, fashion icons, celebrities have traditionally been significant players in the multi-billion advertisement market.
Models are hired to do photo-video shoots, promotion, catwalk of designer campaigns, runway at fashion shows, TV advertising, magazines, billboards and entertainment events.
Brands spend up to $ 12 billion on organizing advertising campaigns with fashion stars. Demand for talents is supported by their ability to create buzz on social networks.
Models are strong opinion leaders, influencing from a few hundred followers for industry newbie up to millions people for top models.
Digital advertising growth requires new faces popular among internet users. DIVO becomes an alternative way of becoming a celebrity and even skipping professional agencies.
DIVO directly contributes to the growth of popularity and recognition of talents and new faces in the fashion world. DIVO gives its users a chance to participate in promo events worldwide, share lifestyle via photos and video links, create and monetize content. Any new face and talent can become a fashion icon with DIVO.
DIVO is not just convenient working tools and services for working in a decentralized environment. DIVO creates ecosystem for unlocking the potential of creative users.
Operating at the frontier of social media and mob. /word of mouth marketing, DIVO bacomes a powerful social media aggregator with a vide audience coverage.
Win — Win for all
Over the last decades a world of fashion has changed dramatically and today a successful model is no longer 90–60–90. Today a career of a successful model or any other fashion industry professional depends on the number of followers on social networks and audience coverage.
A new generation of supermodels come from Instagram and YouTube: Kendall Jenner, Cara Delevingne and Gigi Hadid are currently priced in the range of $ 125,000 to $ 300,000 per social media post. Carly Kloss and Miranda Kerr request between $ 25,000 and $ 50,000 per post on their Facebook, Twitter, and Instagram accounts.
Models, fashion celebrities and influencers are interested to promote their image and increase recognition in social networks by creating and posting new content for self- promotion. The stronger social media popularity of a model, the more proposals from potential clients she gets.
With DIVO Models can borrow digital currencies against contracts concluded with advertisers via DIVO Platform.
The principle is simple. Models generate fairly predictable streams of monthly payments. Financiers can lend against this future revenue stream based on contracts for worldwide shooting in advertising campaigns. Revenue is all the money a fashion campaign brings in to a model from her activity. All relations regarding revenue distribution are strictly regulated by smart contracts.
Digital Scouting
Another great option DIVO is offering to its community and token holder is Scouting. Agencies are now casting their eyes wider, searching festivals, events and scrolling Instagram feeds through campaigns which invites aspiring models to hashtag their photos.
Supermodel scouting stories are amazing:
Today, the 21 highest-paid models who earned a combined $147 million are represented by one of four agencies in the U.S. More than half the models are signed to IMG, while Women Management, The Society Management and DNA Models each manage several of fashion’s money-making elite.
Kate Moss (2015 earnings: $4.5 million) was discovered in JFK airport
Gisele Bundchen (2015 earnings: $44 million) was found in a mall in Brazil.
Adriana Lima (2015 earnings $9 million) rose to fame from a Ford modeling competition
Karlie Kloss (2015 earnings: $5 million) was first spotted in a charity fashion show.
DIVO Token Holders can act as a DIVO Scout and get benefits from searching new faces and inviting them into DIVO Ecosystem.
When a new model is found she can be tokenized and sign a smart contract with a DIVO Scout who found her. Signing a smart contract with DIVO Token Holder can be a gateway to DIVO Fashion Ecosystem and access to catwalk opportunities and advertising campaigns.
With DIVO a user can tap into more than just the $4 billion global modeling industry. A goldmine girl can also be lucrative for DIVO Scout, which make money by taking a % commission of all model earnings, while also charging brands an additional % of a model’s rate for each booking.
See your future with DIVO
