Divyaansh Anuj
Aug 24, 2017 · 1 min read

Great stuff, Neil. I had a small doubt here:

Another way to avoid audience fatigue is […] by categorically excluding audiences that have interacted with your Ad previously.

I believe there’s no way you can exclude the audience which has interacted with a particular post, is there? One can only exclude the audience which has interacted with all posts in general using Custom Audiences, as highlighted in the featured answer on this thread.

We could possibly limit the ad from all the people who interacted with all posts on the page but only during the duration of the ad. Or if the ad is a video, in which case you can exclude all people who watched a certain fraction of the video in Custom Audiences.

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    Divyaansh Anuj

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    Founder & CEO @DextraArts – A global collaborative platform for creative endeavours – in art, design, music, dance, literature, film, and photography.