I always use the example of the corner shop at the end of my street whenever I try to persuade a company owner to start using WhatsApp Business for sales.
More times than I can count, the corner store known as The Msgclub has saved my life. Or, to be more precise, it has kept me from going without a suitable snack on a number of late evenings.
The Msgclub’s accessibility is what I appreciate about them the most. They don’t even have a website or an email address, let alone a Facebook account. They also don’t require it. Because I can always contact them over WhatsApp Business, regardless of the time.
I feel as though I have a personal relationship with the store clerk because of the way we communicate. The talks are warm, casual, and quick-paced, just like the ones I have with my pals on WhatsApp. Aside from the fact that when the chat concludes, the shopkeeper delivers a bag of Doritos to my door.
I’ve never had a digital consumer experience as comfortable as being able to quickly send a text. However, when I look around, there aren’t very many other companies offering the same service.
Why businesses should start selling on WhatsApp
Let’s discuss figures. Businesses who utilize WhatsApp business for sales are able to:
- 20% of consumer conversations on WhatsApp should result in purchases.
- 10% more customers should be added.
- 15% more sales overall is desired.
- Contact with new clients by 40% more.
One of the most significant communication channels in the world today is WhatsApp business. It currently has a user base of over 2 billion active users.
In recent years, customers have gotten used to conversing with businesses via the app as well. And with excellent outcomes. WhatsApp business conversations are quick, practical, and casual. allowing you the chance to develop a personal relationship with your client.
And in sales, having a solid rapport with your clients is crucial.
How to successfully use WhatsApp for sales
Several factors need to be taken into account if you want to start selling on WhatsApp marketing. You’ll discover four success factors listed below.
Build relationships
There are several such stores in my neighborhood than the one I just mentioned to you. They are all selling the same thing and there are at least four of them. I still go to the Msgclub regularly.
That’s because I value friendly, attentive service, and many other customers feel the same way. According to research, personal customer service increases the likelihood that 65% of today’s consumers will make a purchase.
Speed is everything
The world is at our feet as consumers. We have access to anything we desire with the push of a mouse. Click now and get tomorrow’s delivery of a new dishwasher, a goldfish, or a lawnmower.
We have it good. And when it comes to consumer communication, we demand the same rapid response time. We anticipate responses from businesses to be as quick as those from our friends on WhatsApp business. Even if those businesses are closed, severely understaffed, or just occupied.
All the fun of using WhatsApp business as a consumer contact channel is lost the moment the chat begins to feel like an email exchange. The trick is to make it short and conversational.
Get the right tooling in place
The WhatsApp Business app is all that the corner store utilizes. This is due to the fact that he either works alone or with a single staff at most. And it’s perfect for him.
However, the WhatsApp Business app has some restrictions. The most significant is that only one user can utilize the WhatsApp Business app at a time. When utilizing the app, you’ll need to pass the phone around if you have a lot of discussions and need to respond to them as a team.
Fortunately, there is a fix for this. You may manage WhatsApp Business interactions with your team using the WhatsApp Business API. You must utilize a customer service platform to access the API because it lacks a native user interface.
Automate, automate, automate
You need the appropriate automation if you want to work quickly and efficiently. You may save time by using the correct automation to provide your consumers with the individualized service they desire. Here are a few possibilities:
- Quick responses: To rapidly address frequently asked questions, use templated messages. For ideas, look at these quick reply templates.
- Set up an auto-reply to ensure that your customers receive a prompt response even if you are unavailable or just unable to respond quickly. Use some of our templates and learn how to build it up here.
- Chatbots: A WhatsApp chatbot setup is the ultimate scam. This member of your digital team will assist you in responding to inquiries, directing clients to the appropriate agent, and even gathering leads.
Conclusion
Your company needs to be on messaging applications since customers are using them. Whether you’re operating a kitchen-based car or food business. Using WhatsApp for business allows you to develop close bonds with your clients and increase sales.
Want to begin immediately? To discover all you need to know and launch your business successfully, read our Ultimate Guide to WhatsApp Business Success.
Start a free Msgclub trial today.
Frequently asked questions ( FAQ )
1. What is the best way to get access to the WhatsApp Business API?
There are a few procedures and criteria to acquire access to the WhatsApp Business API. Here’s a general overview of the procedure:
- Review the WhatsApp Business API Documentation
- Apply as a WhatsApp Business Solution Provider (BSP)
- Meet WhatsApp’s Business Policy and Compliance Requirements
- Set Up a WhatsApp Business Account
- Integration and Development
- Testing and Approval
- Go Live and Start Using the WhatsApp Business API
Or you can simply connect with the whatsapp business solution provider such as msgclub who can provide you whatsapp business API to connect your CRMs, Payment Portals, eCommerce Platforms via APIs. Easy to connect API for Developers or integration.
2. What can you do with WhatsApp Business API?
WhatsApp Business API allows businesses to safely and securely message their customers directly within the WhatsApp messaging platform.
- Businesses can use this tool to create unique experiences for their customers and effectively engage them.
- The Whatsapp business API allows for practical customer servicing such as delivering notifications and alerts, making it a personal, immediate, and accessible channel of customer engagement.
- Companies can use WhatsApp to send appointment reminders, notifications, and customer support messages.
- It is also an excellent marketing tool that allows businesses to interact with customers in a trusted and secure way.
To get access to the WhatsApp Business API, MsgClub fulfills all your needs msgclub provides your business to easily integrate developers whatsapp business API.
You can also check our other relevent blog Whatsapp Business
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