B2b exhibitions act as the bridge which facilitates brands to connect with their audience and expand their market presence. Virtual exhibitions, on the other hand, provide the opportunity to connect brands with a larger audience across the globe. If you are planning to host one soon, these six virtual exhibition ideas will place you on the road to success.
Step-by-step guide to host a virtual exhibition:
1. Plan Meticulously: You must have a clear idea of what you seek to achieve through the exhibition. Do you want to generate leads, drive more sales revenue, showcase new products, or simply re-connect with your existing customer base? Either way, having a clearly defined goal and a meticulous plan ensure you are on a clear path to achieving a positive event ROI.
2. Budgeting: Virtual exhibitions are comparatively more cost-effective than their traditional in-person counterparts. Regardless, keeping track of every dollar spent is important to have proper allocation to every aspect of your virtual exhibition.
List your expenses on a macro level first. How much you’ll spend on the virtual exhibition platform, marketing and promotional costs, and remuneration for speakers — include everything that incur a cost.
3. Selecting the right Platform: The virtual exhibition platform plays a vital role in delivering the perfect event experience. You will need a robust platform for your virtual exhibition with powerful tools and 3D spaces to provide an immersive and fully branded event to your exhibitors and attendees. The platform should also equip you with detailed analytics to measure and prove your event ROI to stakeholders.
4. Effective marketing: You have to spread awareness of your upcoming virtual exhibition through social media, and online advertisement to ensure a higher event footfall.
Do a thorough research on your audience to understand which platforms they are most active on and how they consume content. Ignite fascination about the upcoming event by sharing snippets from your pervious events.
One tried and tested method of ensuring more footfall is offering early-bird discounts on registrations.
5. Enhancing the event Experience: It’s your audience who makes your virtual exhibition successful, and it’s supremely important for you to keep them engaged throughout the event.
Leverage interactive features of the virtual exhibition platform to facilitate conversation, help attendees connect with each other and drive more value from participating in the exhibition.
6. Providing value to exhibitors: Your exhibitors will require virtual booths to display their products, educate prospects and amplify brand awareness. Exhibitor booths are also the place that facilitates communication between brand representatives and the attendees.
A fully customizable virtual exhibition platform such as Samaaro provide unlimited personalization options to exhibitors. You can offer your exhibitors the freedom to modify their booth, add e-resources, 3D demos and most importantly book meetings with prospects and generate qualified leads.
We hope that these highly effective virtual exhibition ideas will get you geared up for your next event and help drive value to all the stakeholders involved.
About Samaaro: Samaaro is a highly-scalable and customizable Virtual Event platform that event organizers around the globe have leveraged to host large-scale virtual and hybrid expos, exhibitions and tradeshows. Samaaro empowers you to host impactful events that effectively connect you with a global audience and achieve business milestones.
