…omes to optics at scale. They’re happy to cede the high-end of the portable camera market to Apple. They’ll take a different path, where quality matters less but speed of sharing matters more. And go from there. As Seth Stevenson notes in the WSJ profile:Lens Flair44220M.G. SieglerDaniel Jacob ArcherFollowSep 26, 2016 · 1 min readThis is what Instagram pioneered and grew rapidly on initially — capture, filter, share. Snap is doing that and eliminating a step (filter) to make capture and sharing that much quicker and immersive.