The AI Content Strategy That Earned Us $174,525 (Part 1)

Djanan Kasumovic
10 min readAug 12, 2024

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After more than 1.5 years of perfecting my AI content production process, I’ve decided it’s time to share my secret operational flow — a strategy that has successfully ranked thousands of keywords and, in unique cases, brought in $174,525 in backlinks for a single data-driven article.

Why am I sharing this now? Because I see content marketers and entrepreneurs consistently taking the wrong approach. Instead of fully harnessing AI’s potential, they get bogged down by superficial tactics and shallow cheat sheets that do more harm than good. The internet is filled with fluff empty advice that lacks depth and fails to provide the real value needed to succeed in the competitive world of content marketing.

Before skeptics question the validity of my claims or dismiss this as just another exaggerated story about making big money with AI, let me address that upfront. I believe in transparency and the importance of backing up my words with real evidence. So, before we dive any deeper, I’d like to share with you the actual backlinks my AI Marketing Benchmark Report has attracted, fully organically (see screenshot above)

I genuinely want to see others achieve similar success. The AI-driven content strategy I’ve developed is not just a one-time trick; it’s a replicable and scalable business opportunity. I feel a strong responsibility to guide others in leveraging this model effectively. By sharing my knowledge and proven methods, I hope to help you avoid common pitfalls and find the kind of success that can transform your business. Seeing others succeed with this approach will validate the hard work and experimentation that has gone into perfecting it.

Benefits of a Strong AI Content Production Workflow

Like many of you, I initially spent 4–6 months experimenting with simple prompts in ChatGPT 3, only to achieve shallow results. Despite my early frustrations, I recognized the vast potential of this emerging AI technology. It wasn’t until I engineered a comprehensive, structured OpenAI-powered workflow that I began to see significant improvements.

By mastering tools like the OpenAI Playground Assistant, I was able to tackle complex analytical tasks and produce high-quality content more efficiently, saving an estimated 65–75% of time on content production, qualitative research, quantitative data analysis, and quality assurance. Additionally, I reduced mistakes in analysis and grammar to a mere 0–0.5%.

The (Perfect) AI Content Strategy Model

One of the core reasons I developed this AI content production workflow with a heavy focus on research and data collection is that I firmly believe high-ranking, reader-attractive content cannot be achieved solely by relying on tools like ChatGPT or the OpenAI Playground. AI’s true strength lies in its ability to help us identify, analyze, and synthesize data — enabling us to dedicate more time to critical tasks like determining the reliability of sources, understanding knowledge gaps through community insights, and crafting valuable surveys. The AI-driven approach has shifted my focus from merely writing content to curating and refining the data that fuels more valuable and impactful content creation. This way AI also has enhanced my research capabilities, allowing me to efficiently uncover patterns and insights from vast amounts of community discussions, such as scraping hundreds of Reddit and Quora threads for relevant information.

In my model, it’s essential to break down the process into two distinct stages: Research and Production.

1. Research Stage:

This phase is where the foundation of content creation is built. It begins with Keyword Research to understand what the market demands, followed by Data Gathering across various platforms like news, top-ranking articles, and forums. The key is Topic Intent Analysis to align content with audience needs. Additionally, I conduct Survey Knowledge Gap Analysis to identify and collect first-party data. This is further supplemented with 3rd Party Report Gathering to strengthen credibility.

2. Production Stage:

In this stage, I focus on transforming research into actionable content. This includes Analyzing Collected First-Party Data and Content Writing for All Stats derived from the research. The next step is Picking Key Notable Stats and Writing In-depth Sections, supported by 3rd Party Evidence. The content is then structured with a compelling Hook for the Introduction and finalized with Conclusion, Methodology, and Introduction.

Each step is meticulously designed to ensure that the content is data-driven, reliable, and impactful, with AI handling the heavy lifting while human insight guides the creative and strategic aspects. This balanced approach allows me to produce high-quality content efficiently and effectively.

The real challenge lies not in using AI superficially but in integrating it strategically into a workflow that maximizes both efficiency and quality. Below is a detailed exploration of each step in my AI Content Production Workflow, designed to optimize every aspect of the content creation process from research to publication.

1. Research Stage

1.1 Keyword Research

Objective:

Keyword research is the bedrock of any effective content strategy, and while most marketers recognize its importance, leveraging AI to assess potential rankings is where many fall short (i know this is not astro-science or anything new to most marketers, but i brought it in, to show my end to end approach). The goal is not just to find relevant search terms but to understand how likely your content is to rank for them.

How to Approach It:

Using SEMrush’s AI-driven tools, like the Keyword Magic Tool, allows for a deeper analysis of keyword difficulty (KD%) and Personal Keyword Difficulty (PKD%). The KD% measures the general difficulty of ranking in the top 10 for a keyword, while PKD% assesses how challenging it is for your specific domain, based on thematic relevance, competition, and domain metrics. Filtering through these levels — ranging from “Very Easy” to “Very Hard” — helps you pinpoint where your content can effectively compete.

Technology to Use:

SEMrush Keyword Magic Tool: For comprehensive keyword analysis, including KD% and PKD%.

SEMrush: To filter and evaluate keyword difficulty levels, ensuring that your content aligns with feasible ranking opportunities.

By focusing on keywords where your domain has a realistic chance to rank, you can strategically guide your content production towards areas of higher impact.

1.2 Data Gathering

Objective:

The goal of the Data Gathering stage is to compile a comprehensive and diverse set of data points that will serve as the foundation for your content. This involves collecting insights from industry news, top-ranking articles, and active discussions on relevant forums. The objective is to create content that is both authoritative and rich in perspectives, offering valuable and well-rounded information to your audience.

How to Approach It:

Data gathering is where the real depth of research begins, and it’s crucial to split this task into three core areas:

1. Community Insights (Reddit and Quora):

  • Start by identifying relevant threads on platforms like Reddit and Quora. I typically scrape around 200 pages across 15–20 different threads that are relevant to the topic at hand. Each thread is clearly labeled (e.g., Thread 1, Thread 2, etc.) to allow AI to distinguish between different discussions during the analysis phase.

Dont worry about how to scrape it and structure it too much tho. I have a messy Google Docs format to be honest:

2. Google News:

• Use Google News to find the latest and most relevant articles. I usually gather 10–15 articles that provide various viewpoints and insights. Each article is tagged sequentially (e.g., Article 1, Article 2) to facilitate structured analysis.

3. Top-Ranked Articles:

• Finally, identify and log the text from the top 5–10 articles that rank well in Google search results for the target keywords. These articles often provide well-optimized content that aligns with current SEO trends.

Technology to Use:

Scraping Technology: For extracting data from Reddit, Quora, and other web platforms to gather comprehensive discussions.

OpenAI Playground Assistant: For analyzing and synthesizing the collected data to derive actionable insights.

AI-Powered Analysis:

Once the data is gathered, I upload the documents into the OpenAI Playground Assistant, where I have created three specialized assistants for each core area. The following prompt is used to analyze the data (it requires little adaption depending on topic and area):

This process might seem lengthy, but once established, it streamlines the research phase, enabling the rapid assimilation and analysis of data — typically within 30 minutes. The result is a structured and detailed report that forms the bedrock of your content, ensuring that it is comprehensive, authoritative, and deeply resonant with your audience.

OpenAI Assistant for Topic Intent Analysis

After gathering data from various sources, the next crucial step is to aggregate and analyze this information using the OpenAI Assistant for Topic Intent Analysis. This phase focuses on identifying overarching themes, consensus points, and divergent views within the collected data to inform content strategy.

Objective:

The primary objective is to synthesize the gathered research into actionable insights that will guide the creation of high-quality content. The analysis aims to uncover key findings, industry shifts, and emerging patterns that resonate with the target audience.

Technology to Use:

OpenAI Playground Assistant: The same tool is used, but with a different Assistant, which I call Topic Researcher. The Assistant is prompted to analyze the data holistically, rather than breaking down individual News, Threads or Articles.

Analysis Outcome:

The result of this phase is a detailed report that aggregates all the insights from your research. It provides a comprehensive view of the topic, including key trends, potential content angles, and areas where your content can stand out by addressing unmet audience needs.

By using this tailored approach, you ensure that your content is not only well-informed but also strategically aligned with market demands and audience expectations.

1.4 Survey Knowledge Gap Analysis

Objective:

Building on the research conducted in the previous stage (1.3 Data Gathering), the goal here is to identify gaps within the existing content landscape and create targeted survey questions to gather original, first-party data. This first-party data will further enhance the credibility and uniqueness of your content. By addressing these identified gaps, you can provide your audience with insights that are both novel and valuable.

How to Approach It:

This process leverages a custom Assistant within OpenAI Playground. The Assistant is specifically designed to analyze the comprehensive research collected in the previous stage, identify knowledge gaps, and create survey questions that target these gaps. The focus is on ensuring that the survey questions are clear, unbiased, and formulated to elicit detailed and useful responses.

Technology to Use:

OpenAI Playground Assistant: A custom Assistant designed to process research findings and generate insightful survey questions.

Process:

1. Input Analysis: The Assistant thoroughly reads and summarizes the research documentation collected earlier, identifying key themes and findings.

2. Knowledge Gap Identification: The Assistant then analyzes the summarized content to highlight areas where information is lacking or where additional exploration is required.

3. Survey Question Creation: Leveraging the identified gaps, the Assistant formulates targeted survey questions aimed at gathering new, relevant data. These questions are designed to be informative, direct, and effective.

4. Predictive Question Formulation: The Assistant also creates standard survey questions that predict future trends and sentiments, ensuring the survey is forward-looking and covers various potential scenarios.

Expected Outcome:

The data gathered through these surveys will complement the research and make your content more authoritative and distinctive. This structured approach ensures that your content not only addresses existing gaps but also anticipates future trends, providing valuable insights that resonate with your audience.

1.5 3rd Party Data Validation and Integration

Objective:

The goal here is to validate your first-party data by cross-referencing it with credible third-party sources. This process strengthens the reliability of your findings, either by reinforcing them with external data or by challenging mainstream narratives with fresh insights.

How to Approach It:

Utilize tools like Perplexity to search for specific data points and academic research that align with your survey results. Select reputable sources, such as peer-reviewed journals, industry reports, and white papers, to either corroborate your data or provide contrasting viewpoints. This manual process is where real value is added, as it allows you to integrate high-quality case studies and real-life examples into your content, creating a well-rounded and authoritative piece.

Technology to Use:

Perplexity: Ideal for pinpointing specific data points and accessing academic research.

Google Scholar or Google News: For additional academic papers and research articles.

Statista: To source industry-specific statistics and reports.

Outcome:

By blending your original research with validated third-party data, you ensure that your content is both comprehensive and credible. This approach not only backs up your findings but also positions your content as a trustworthy and insightful resource in the industry.

2. Production Stage: A Glimpse into the Crafting Process

If you thought the research phase was intensive, think again — because the real magic happens in the production stage. Imagine this: once the groundwork is laid, it takes me just a day to transform that wealth of data into a world-class content piece. This stage is where AI meets human creativity in perfect harmony.

In Part 2, I’ll reveal the exact prompts, the structured workflow, and the strategies I employ to turn raw insights into compelling narratives. I’ll show you how, with the right approach, content creation becomes not just efficient but also a powerful driver of influence and authority.

Curious about how this happens? Stay tuned for the next article, where I’ll break down every step of this streamlined process and share the techniques that make it possible to produce top-tier content in record time. What you’ve seen so far is just the beginning. The full strategy is a game-changer, and it’s coming next.

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Djanan Kasumovic
Djanan Kasumovic

Written by Djanan Kasumovic

Djanan Kasumovic, a pioneering content strategist, excels in AI-driven media, transforming complex AI challenges into innovative content solutions.

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