Intro to Channel Strategy: Planning for synergy & effectiveness
As part of our Strategy Academy at DigitasLBi we’ve put together a series of sessions covering anything from “Brand building in a digital world” to “Data Science: segmentation, prediction and attribution” via Programmatic Media.
In the spirit of openness (and to see if you’d like to get involved) here’s one of the modules — An Introduction to the basics of Channel Strategy. Apologies for the word “synergy”*.
It covers a range of territories also seen in our Map of Modern Brand Building.
*Honest, it’s only there because of the Ehrenberg institute paper on slide 36. Sorry.